Our Guest: Charles Freeman
Company: Academy Bank
Podcast Transcript: CX is the New Marketing
Sep 09, 2021
Tags: customer service, customer experience, brand experience, financial services marketing, banking customer experience, Bank Marketing Today by Vya, podcast, data and analytics
Our Guest: Sean Hampton, SVP Chief Marketing Officer
Tags: corporate branding, marketing technology, marketing operations, relationship-building, strategic marketing, financial services marketing, banking customer experience, martech, Bank Marketing Today by Vya, podcast, Actionable Marketing Data
Our Guest: Dorian Hansen, Chief Marketing Officer, Head of Operations & Digital Transformation
Tags: mobile banking, online banking, corporate culture, technology, customer service, customer experience, innovation, financial services marketing, banking customer experience, strategic bank marketing, Bank Marketing Today by Vya, podcast
Our Guest: Jim Stadler, Executive Vice President,
Chief Marketing & Communications Officer
Company: First Midwest Bank
Tags: branding, brand consistency, customer experience, financial services marketing, strategic bank marketing, Bank Marketing Today by Vya, podcast, mergers & acquisitions, brand story, brand awareness
Podcast Transcript: How to bring a brand story to life in an industry undergoing consolidation and acquisitions
Mar 16, 2020
Our Guest: Eric Giesecke, Chief Marketing Officer
Company: WesBanco
Tags: branding, brand consistency, customer experience, financial services marketing, strategic bank marketing, Bank Marketing Today by Vya, podcast, mergers & acquisitions, brand story, brand awareness
Podcast Transcript: How to Bring Cross Functional Teams Together to Focus on the Strategic Side of Marketing
Feb 19, 2020
Our Guest: Kevin Mackiewicz,
Vice President | Marketing Director, Wealth and Asset Management
Company: Fifth Third Bank
Tags: customer experience, financial services marketing, sales and marketing alignment, strategic bank marketing, Bank Marketing Today by Vya, sales enablement, podcast, mergers & acquisitions
