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Podcast Transcript: Innovative Approaches for Post-Merger Rebranding

Feb 06, 2023

 

Our Guest: Jackie Hooper, SVP, Chief Marketing Officer

Company: Cadence Bank

Website: cadencebank.com

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Tags: marketing leadership, rebranding, B2B, corporate culture, marketing operations, financial services marketing, brand development, Bank Marketing Today by Vya, podcast, mergers & acquisitions

Podcast Transcript: Applying Data Lessons Learned from B2C Experiences to the B2B World

Jan 11, 2023

 

Our Guest: John Stefek

Company: Enterprise Bank and Trust

Website: enterprisebank.com

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Tags: marketing leadership, B2B, bank marketing compliance, corporate culture, marketing operations, financial services marketing, sales and marketing alignment, Bank Marketing Today by Vya, sales enablement, podcast, marketing data analytics, data-driven marketing, marketing portal, commercial bank marketing

Podcast Transcript: How to Find the Balance Between Marketing's In-house Talent & External Agencies

Dec 08, 2022

 

Our Guest: Tom McEntee

Company: NBT Bank

Website: nbtbank.com

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Tags: branding, marketing leadership, corporate culture, local marketing, marketing operations, marketing talent, financial services marketing, community sponsorship, Bank Marketing Today by Vya, podcast, data-driven marketing, in-house vs external marketing agency, commercial bank marketing

Podcast Transcript: Storytelling for Social Good

Jun 20, 2022

 

Our Guest: Corey Dall

Company: First Bank

Website: localfirstbank.com

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Tags: branding, marketing leadership, corporate culture, collaboration, brand consistency, financial services marketing, Bank Marketing Today by Vya, podcast, marketing data analytics, data-driven marketing, social responsibility, philanthropy

Podcast Transcript: How to Build a Brand Internally & Why All Great Brands are Operational

Apr 11, 2022

 

Our Guest: Erin Pryor

Company: First Horizon Bank

Website: first horizon.com

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Tags: branding, digital marketing, buy-in, marketing leadership, brand consistency, financial services marketing, sales and marketing alignment, banking customer experience, Bank Marketing Today by Vya, podcast, marketing data, social responsibility

Podcast Transcript: Marketing is the Heart of the Matter

Nov 17, 2021

 

Our Guest: Mark Pedrotti, SVP, Director of Marketing

Company: Berkshire Bank

Website: berkshirebank.com

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Tags: branding, digital marketing, financial services marketing, Bank Marketing Today by Vya, podcast, marketing data, social responsibility

Podcast Transcript: “Don’t Stop Believing” - You Can Make a Positive Impact in Banking

Sep 28, 2021

 

Our Guest: Laura Sullivan Ethridge, EVP Chief Marketing Officer

Company: Hancock Whitney

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Tags: brand experience, financial services marketing, Bank Marketing Today by Vya, podcast, brand story, data and analytics

Podcast Transcript: CX is the New Marketing

Sep 09, 2021

 

Our Guest: Charles Freeman

Company: Academy Bank

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Tags: customer service, customer experience, brand experience, financial services marketing, banking customer experience, Bank Marketing Today by Vya, podcast, data and analytics

Podcast Transcript: Revolutionizing Marketing Through Operational Excellence

Apr 15, 2021

Our Guest: Sean Hampton, SVP Chief Marketing Officer

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Tags: corporate branding, marketing technology, marketing operations, relationship-building, strategic marketing, financial services marketing, banking customer experience, martech, Bank Marketing Today by Vya, podcast, Actionable Marketing Data

Podcast Transcript: The Importance of Managing CX and UX Together

Feb 05, 2021

Our Guest: Dorian Hansen, Chief Marketing Officer, Head of Operations & Digital Transformation

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Tags: mobile banking, online banking, corporate culture, technology, customer service, customer experience, innovation, financial services marketing, banking customer experience, strategic bank marketing, Bank Marketing Today by Vya, podcast

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