Our Guest: Mark Pedrotti, SVP, Director of Marketing

Company: Berkshire Bank

Website: berkshirebank.com

Tags: branding, digital marketing, bank marketing, Bank Marketing Today by Vya, podcast, marketing data, social responsibility

 

Our Guest: Laura Sullivan Ethridge, EVP Chief Marketing Officer

Company: Hancock Whitney

Tags: bank marketing, brand experience, Bank Marketing Today by Vya, podcast, brand story, data and analytics

 

Our Guest: Charles Freeman

Company: Academy Bank

Tags: bank marketing, customer service, customer experience, brand experience, banking customer experience, Bank Marketing Today by Vya, podcast, data and analytics

Our Guest: Sean Hampton, SVP Chief Marketing Officer

Tags: bank marketing, corporate branding, marketing technology, marketing operations, relationship-building, strategic marketing, banking customer experience, martech, Bank Marketing Today by Vya, podcast, Actionable Marketing Data

Our Guest: Dorian Hansen, Chief Marketing Officer, Head of Operations & Digital Transformation

Tags: mobile banking, bank marketing, online banking, corporate culture, technology, customer service, customer experience, innovation, banking customer experience, strategic bank marketing, Bank Marketing Today by Vya, podcast

Our Guest: Jim Stadler, Executive Vice President,
Chief Marketing & Communications Officer

Company: First Midwest Bank

Tags: branding, bank marketing, brand consistency, customer experience, strategic bank marketing, Bank Marketing Today by Vya, podcast, mergers & acquisitions, brand story, brand awareness

 

Our Guest: Eric Giesecke, Chief Marketing Officer

Company: WesBanco

Tags: branding, bank marketing, brand consistency, customer experience, strategic bank marketing, Bank Marketing Today by Vya, podcast, mergers & acquisitions, brand story, brand awareness

 

Our Guest: Kevin Mackiewicz,
Vice President | Marketing Director, Wealth and Asset Management

Company: Fifth Third Bank

Tags: bank marketing, customer experience, sales and marketing alignment, strategic bank marketing, Bank Marketing Today by Vya, sales enablement, podcast, mergers & acquisitions

On the children’s live-action adventure show Captain Midnight, members of the Secret Squadron used special decoder rings to decipher messages that no one else could understand. The secret decoding power provided a competitive advantage that allowed the Secret Squadron to win.

Wouldn’t it be great if you could slip on a special marketing decoder ring to decipher your prospects? Imagine the advantage of knowing the secret communication channel and message to most efficiently and effectively win the sale. Marketing case studies would be written and awards presented as victory over your competition would be certain. The challenge is that consumer’s aren’t predictable, linear, rational or sequential beings. In other words, good luck decoding your shopper. That’s not to suggest you should ignore consumer behavior or the buying process though. Because when you do crack the code by engaging your customers through the right touch point with relevant and timely information, you build consumer trust and improve their buying experience.

Tags: marketing campaign, marketing strategy, marketing channels, buying cycle

Did you know that the cold call is not unique to sales? It happens in the class room as well. When a teacher asks a question of a student who hasn’t raised their hand you can feel the temperature drop, because you’ve got a cold call in action. The teachers’ goal is to keep her students attention by introducing the possibility that anyone can be asked to speak at any time. By doing so she hopes to reduce the chances the students will be preoccupied and tune out. I probably don’t have to tell you what some of the students are really thinking.

Tags: sales, lead nurturing