June brings with it plenty of hot weather…along with plenty of summer marketing opportunities. Check out these multi-channel campaigns to boost your bottom line.

Theme: National Doughnut Day (June 7)

Tags: marketing ideas, QR code, summer, ecommerce, health care, creative marketing, multichannel marketing, June, insurance, marketing campaign, email marketing, direct mail marketing, social media, financial services marketing

Change can be scary, both in life and in business. To change often requires hard work and commitment, and most of the time the outcome or results of those efforts are uncertain. In business, technology is constantly driving change. While some industries are quick to embrace that change, others are slow to adapt.

Tags: digital marketing, big data, manufacturing marketing, online marketing, brand management, traditional marketing, campaign management, insurance, direct mail marketing, MRM, social media, marketing technology, marketing resource management, financial services marketing

As the weather continues to warm and spring swings into full gear, here are some ideas to help fill out your May marketing calendar.

Tags: marketing ideas, QR code, creative marketing, multichannel marketing, May, insurance, marketing campaign, email marketing, direct mail marketing, social media, financial services marketing

Whether it’s trust in the product, trust in the brand, trust in the content or trust in the person making the pitch, trust is the vital element upon which nearly all deals are made. But as statistics show, trust is hard to come by these days. So where do consumer attitudes toward businesses stand, and what can businesses do to change those attitudes?

Trust issues

Tags: branding, internet marketing, risk, trust, rapport, messaging, credibility, marketing campaign, financial services marketing

Mobile banking is still in its infancy, but researchers and analysts are already forecasting its prevalence in the not-too-distant future. Despite the optimism, some variables have banks and their customers slow to fully embrace all the possibilities of mobile banking. Still, the technology offers major upside for marketers in the financial services industry. But in order to capitalize, they first need to know the details.

Tags: mobile marketing, tablets, mobile banking, mobile e-mail, mobile optimization, mobile wallets, smartphones, marketing campaign, financial services marketing

A new month means new opportunities to connect with clients in meaningful ways through creative multichannel campaigns. Here are a few ideas to help you capitalize on all of the positive energy April and the turn of the season from winter to spring have to offer.

Tags: marketing ideas, QR code, insurance, marketing campaign, PURL, direct mail marketing, social media, financial services marketing

The wallet goes digital
As smartphones take an ever-more prominent role in our daily lives, there’s one emerging trend that financial institutions should pay particular attention to. The concept behind the “mobile wallet” is, on its simplest level, the idea of storing digital versions of credit and debit cards on a smartphone instead of carrying hard copies in a bulky, physical wallet. If a consumer wants to purchase something using their Google Wallet app, they simply tap the back of their phone on an NFC terminal (basically a scanner) at the point-of-purchase and the transaction is complete.

While the real upside of mobile wallets is yet to be truly realized (like automatically selecting the card with rewards points you didn’t even know were available for purchasing a particular item), the technology is far enough along that key players in the tech industry are moving in on what should intuitively be financial and banking market share. According to a study by Carlisle & Gallagher Consulting Group, Level-Up, Square, PayPal, Google and Apple are the tech giants best-poised to beat major banks and credit card companies to the proverbial profitable punch.

Tags: branding, mobile marketing, mobile wallet, financial services marketing

Multichannel marketing campaigns leveraging more than one communications channel – such as direct mailers incorporating QR codes and PURLs – can help to shorten the path from campaign to conversion and generate measureable results. Here are some creative ideas for driving new business, goodwill and conversions through your March campaigns.

Theme: Staying in Touch/Upsell Campaigns
Sample Industries: Financial Services, Health Insurance, Life Insurance, Property and Casualty Insurance

Tags: marketing ideas, PURLs, Consumer Package Goods, Entertainment, QR Codes, insurance, marketing campaign, MRM, marketing resource management, Retail, financial services marketing

On-the-go banking is being offered more and more by financial services companies. Although many consumers still favor accessing information from a web browser, a mobile banking study done in January 2012 showed that 48% of mobile banking users downloaded their bank’s mobile banking application. This level of interest opens a door for QR codes in the financial industry to lead users directly to application downloads for mobile banking and making mobile payments. Applying this tactic can enhance and increase mobile commerce.

Tags: mobile marketing, QR Codes, QR Code Workshop, financial services marketing

Because they target customers across multiple channels, multichannel marketing campaigns are an effective strategy to breakthrough advertising clutter and capture customer and prospect interest. Multichannel campaigns can also help to generate measureable results through integration with technologies such as PURLs and QR codes. As we move into the New Year, here are some creative ideas to help you get a head start on planning your February multichannel campaigns.

Tags: marketing ideas, PURLs, manufacturing marketing, Automotive, QR Codes, insurance, marketing campaign, Building Products, financial services marketing