Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing, get caught up with the April Marketing News Snapshot.
Apr 30, 2013
Mar 14, 2013
Mobile banking is still in its infancy, but researchers and analysts are already forecasting its prevalence in the not-too-distant future. Despite the optimism, some variables have banks and their customers slow to fully embrace all the possibilities of mobile banking. Still, the technology offers major upside for marketers in the financial services industry. But in order to capitalize, they first need to know the details.