Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing, get caught up with the April Marketing News Snapshot.
April 2013 Monthly Marketing News Snapshot
Apr 30, 2013
Tags: digital marketing, mobile marketing, marketing news, tablets, google, online advertising, mobile wallets, digital optimization, B2B, b-to-b, marketing trends
A Mobile Banking Marketing Update
Mar 14, 2013
Mobile banking is still in its infancy, but researchers and analysts are already forecasting its prevalence in the not-too-distant future. Despite the optimism, some variables have banks and their customers slow to fully embrace all the possibilities of mobile banking. Still, the technology offers major upside for marketers in the financial services industry. But in order to capitalize, they first need to know the details.
Tags: mobile marketing, tablets, mobile banking, mobile e-mail, mobile optimization, mobile wallets, smartphones, marketing campaign, financial services marketing