Here we provide the latest information and statistics you need to know regarding mobile adoption in the financial services industry and best practices for improving adoption once your mobile strategy is in place.
In Part 1 of our series on Building Brand Trust, we discussed strategies for building trust through social media and customer communities. While companies should always strive for a proactive approach to building brand trust, however, there are times when trust has been broken and needs to be restored. Here we discuss strategies for repairing broken trust – even when it may seem like an impossible task.
Tags: branding, MRM, marketing strategy, marketing resource management, financial services marketing
Here at DocuStar, we have extensive experience helping client marketing teams execute highly targeted marketing campaigns through the integration of digital marketing technology and variable data printing. To help share best practices in multichannel campaign management, we are pleased to announce a new monthly blog series providing multichannel campaign ideas. As the New Year approaches, here are some creative ideas for crafting your own multichannel campaigns this January.
Tags: marketing ideas, PURLs, Automotive, QR Codes, insurance, marketing campaign, Building Products, personalization, financial services marketing
According to iMedia Connection, it is estimated that manufacturers invest $50 to $520 billion dollars in co-op marketing programs annually. In comparison to the estimated total U.S. advertising spend this year of $153 billion, reports iMedia, that translates to a lot of money available for co-op programs, but much of this funding is “left on the table.” According to the article:
Tags: co-op marketing, manufacturing marketing, marketing process optimization, insurance, Distributed Sales Model, MRM, marketing technology, marketing resource management, financial services marketing
5 Thankful Themes for November QR Code Campaigns
Oct 02, 2012
November brings perfect temperatures for curling up around the fire with a cup of your favorite warm beverage, conjuring images of family togetherness and thankfulness alike. In the spirit of thankfulness, here are five creative QR code themes to connect with your customers this November.
Tags: marketing ideas, QR Codes, insurance, marketing campaign, Building Products, Retail, financial services marketing
Why Multichannel Marketing Matters
Aug 30, 2012
The maxim, “Work smarter, not harder” has never been more relevant than in today’s resource-pressed marketing environment, and multichannel marketing is becoming essential to shortening the path from campaign to conversion. According to a recent study conducted by Forrester Research on behalf of Sitecore (n=226), “86% of marketers surveyed either agree or completely agree (Top 2 answers on a 5 point scale) that successfully integrating multiple channels under a single integrated marketing strategy is critical to their long-term success.”
Tags: marketing campaign, marketing strategy, marketing technology, financial services marketing
With the start of fall in September, the summer heat is finally winding down (we hope!). From Labor Day gatherings to the 2012 NFL season kickoff, changing leaves and fall outdoor projects, the beginning of fall provides many themes for creative QR code campaign ideas.
Tags: marketing ideas, QR Codes, insurance, marketing campaign, Building Products, financial services marketing
While the dog days of summer are winding down, August is host to cookouts, outdoor entertainment, and back to school preparations alike. As much time as you’ll be spending outdoors, however, checking your air conditioning units and reducing cooling costs should also be a priority.
Tags: marketing ideas, QR Codes, insurance, marketing campaign, Building Products, financial services marketing
According to Forrester Research, over $200 billion in payments will be collected via mobile devices by 2015. Given the expediency of QR codes as a personalized channel to online payment portals, it’s not surprising that QR codes have seen progressive adoption in the financial services industry. Below, we summarize QR code usage statistics and the most creative and effective uses of QR codes in the financial services industry today.
Tags: marketing ideas, QR Codes, financial services marketing
July heralds summer excitement in full force with fireworks, the start of the London 2012 Olympics and the kickoff of the World Choir Games, which will be hosted locally in Cincinnati. And with long days full of sunshine, July is a perfect month for ongoing gardening and home improvement and repair projects.
Tags: marketing ideas, QR Codes, insurance, marketing campaign, Building Products, financial services marketing
