As we, at Vya, have been working through the COVID-19 crisis, supporting the marketing and communications needs of our clients and developing our own marketing and messaging, we have learned from, and continue to reference, many useful resources. Here is a list of what I have found to be the most helpful resources for marketing during the coronavirus pandemic.

Tags: marketing tools, resources, franchise, financial services marketing, crisis communication

 

Our Guest: Eric Giesecke, Chief Marketing Officer

Company: WesBanco

Tags: branding, brand consistency, customer experience, financial services marketing, strategic bank marketing, Bank Marketing Today by Vya, podcast, mergers & acquisitions, brand story, brand awareness

 

Our Guest: Kevin Mackiewicz,
Vice President | Marketing Director, Wealth and Asset Management

Company: Fifth Third Bank

Tags: customer experience, financial services marketing, sales and marketing alignment, strategic bank marketing, Bank Marketing Today by Vya, sales enablement, podcast, mergers & acquisitions

The national unemployment rate was 3.5% in December, a fifty-year low. Sounds like good news, right? For employers, low unemployment means fewer individuals applying for job vacancies. So, it’s no surprise that recruiting is one of the top challenges businesses face in 2020.

Tags: corporate culture, human resources, collaboration, MRM, marketing technology, customer experience, marketing resource management, brand experience, recruiting

At this time of year businesses often assess their performance of the past year and determine priorities for the year ahead, while looking at the broader trends that may impact their future success. Among these trends in 2020 is a focus on humanizing interactions and experiences in an increasingly digital world.

Tags: corporate culture, marketing strategy, local marketing

Whether your marketing budget is growing or shrinking, you no doubt need to figure out how to fund marketing’s expanding role, a growing number of marketing channels and the integration of new marketing technologies.

Tags: marketing budget, marketing strategy, marketing technology, financial services marketing, franchise marketing

Imagine trying to recruit top marketing talent without the help of HR, or implementing a new CRM system without the skills and abilities of your IT department. To be effective, marketing needs to be supported by a strong network of internal partnerships.

Tags: MRM, marketing strategy, marketing technology, marketing resource management, relationship-building, financial services marketing, strategic bank marketing

Word-of-mouth referrals and recommendations are the currency of business success today. More than ever, they are key to establishing trust and building awareness. According to Nielsen, 83% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products and services, making them a powerful resource to amplify your message.  

Tags: marketing process optimization, brand advocacy, MRM, marketing technology, Insurance Marketing, marketing resource management, local marketing, local marketing automation, franchise, financial services marketing, franchise marketing

Today’s technology helps us address our goals of working smarter, faster and better. But even with the latest innovations, are there activities that Marketing continues to spend too much time on? And are these activities getting in the way of Marketing’s ability to contribute strategically to the organization?

Tags: marketing process optimization, bank marketing compliance, MRM, marketing strategy, marketing technology, marketing resource management, CRM, financial services marketing, strategic bank marketing, market research

For the past several years, Franchise Update Media’s annual franchise marketing conference has been a must-attend event for the Vya marketing team. This year was no different. What was different was the name of the event, which rebranded as the “Franchise Marketing Leadership Conference.” With the new name came a revamped focus on leadership and recognizing marketing excellence. The result was a new and meaningful experience.

Tags: marketing leadership, leadership, franchise, franchise marketing