Interpreting the Needs of Mid-Size Bank Customers to Increase Retention

Mar 12, 2021

For the first time ever, the Big Four U.S. banking institutions—JPMorgan Chase, Bank of America, Citigroup, and Wells Fargo—saw their combined assets exceed $10 trillion, which represents more than half the U.S. total. Mid-size banks face increasing competition from these mega banks that have been investing for over a decade in fintech solutions such as payments platforms, mobile banking, investment apps and automation of financial services and processes.

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Tags: bank marketing, customer retention, market research, customer satisfaction

If the customer is not “engaged,” has marketing failed?

Jul 01, 2014

Research shows that we tend to remember:

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Tags: Twitter, engagement, marketing, social media, interaction, customer retention, customer

Four Keys to Great Client Service

Jun 13, 2013

It’s a no-brainer to say customer service matters, but some recent studies really quantify just how much it matters. In one study, respondents indicated that they stand to lose up to 21% of annual revenue as a result of not offering a positive, consistent and brand-relevant customer experience. Another study says that bad customer service stories are more likely to be shared than good customer services stories, with 62% of B2B and 42% of B2C customers purchasing more after a good experience.

It’s really important for us at DocuStar to make sure the client experience is a positive one. My goal is for the client to consider us a part of their team. After all, we practically serve as an extension of their marketing department for some projects. Whether you work B2B or B2C, reaching that level of intimacy with your clients is critical for sustained success but can be difficult to achieve. I think there are four things you can do that will put you and your client in a position to succeed:

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Tags: marketing, B2B, B2C, business-to-consumer, client service, customer service, marketing technology, customer experience, customer retention

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