October 2013 Monthly Marketing News Snapshot

Oct 30, 2013

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the October Marketing News Snapshot.

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Tags: marketing news, facebook, google, LinkedIn, mobile, SEO, marketing trends, B2C, social media

Digital Advertising Trends and the Role of Marketing Technology

May 16, 2013

In our April Marketing News Snapshot, we shared this article from Direct Marketing News. It features Susan Wojcicki, SVP of Advertising at Google, discussing five trends shaping the future of digital advertising. While they all warrant monitoring, these three in particular jumped out at me, coming from a marketing technology background. For deeper explanations of the trends, be sure to read the article by Ryan Joe. To see how the future of digital advertising compares to that of digital marketing, and the role marketing technology plays in that future, keep reading below!

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Tags: branding, digital marketing, online marketing, google, online advertising, advertising trends, marketing, scalability, digital advertising, marketing trends, creative production, collaboration, brand consistency, marketing technology, personalization

April 2013 Monthly Marketing News Snapshot

Apr 30, 2013

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing, get caught up with the April Marketing News Snapshot.

Read More >

Tags: digital marketing, mobile marketing, marketing news, tablets, google, online advertising, mobile wallets, digital optimization, B2B, b-to-b, marketing trends

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