Vya Staff

Recent Posts

Build a better brand experience from the bottom up

Nov 05, 2015

In the manufacturing industry, one of marketing’s greatest asset are the sales channels, on the ground, in local markets, who are responsible for representing, sharing and selling a brand’s products or services.

But how can you break through the noise of the sales room floor? The consumer shopping experience is very different today, and sales channels represent several different brands all at once – including competing brands.

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Tags: manufacturing, customer experience, brand loyalty, bottom up branding, bottom up marketing

Generate demand, increase sales by bringing together marketing, sales and production

Oct 08, 2015

It’s no secret that when sales and marketing work together, sales can jump. Add production teams, and these groups can create a well-oiled machine: one that can generate demand, predict need and increase sales. When you’re a manufacturer, that insight is critical to running a smooth operation.

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Tags: manufacturing, sales, marketing, marketing resource management, increase sales, sales and marketing alignment

Local marketing budgets, made easy

Apr 23, 2015

We work with a lot of clients who need help managing their local marketing budgets. Managing, allocating and approving requests across a number of marketing budgets – from co-op to market development funds; advisory council budgets to target market funds and more – can become a complex task. 

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Tags: localized marketing, local marketing, co-op funds, solutions, market development funds, local marketing budgets, systems

When MDF, Co-Op Funds Get Left on the Table, Sales Get Left Out in the Cold

Mar 12, 2015

Encourage vendor participation with solid MDF, co-op program


Market development funds (MDF) and co-op funds are one way to effectively reach local audiences. Managed correctly, these tools can motivate and incentivize affiliates, channel partners, resellers, distributors, or other third party sellers to put your brand’s message in the local marketplace with company-approved campaigns.

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Tags: manufacturing, local marketing, co-op funds, MDF funds

Where to Save Time in Your Sales and Marketing Processes

Jan 07, 2015

Saving time is simply a matter of doing more with the resources you already have. Too often, sales and marketing professionals try to take on more than they can reasonably handle in order to push themselves to achieve greater efficiency. The results are usually less than stellar.

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Five Ways to Improve Revenue through Smart Co-Op Funding

Oct 20, 2014

“A penny saved is a penny earned.” We’ve all heard the wise words of Ben Franklin at some point in our lives. And when it comes to your personal finances, it’s generally pretty good advice. Even when it comes to business, specifically your co-op / market development fund, there’s a tendency for leadership to be content with money going unspent – it helps the marketing and sales teams finish the quarter or year within their budget and the leftover money simply drops to the bottom line. But when you really look at the numbers, sorry Ben; a penny saved is revenue left on the table.

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Tags: sales, marketing technology, marketing resource management, co-op funds, market development funds, indirect sales channel

Leadership Insights for the Marketing Executive

Jul 29, 2014

It is our pleasure to welcome Christina Motley to our Marketing Organizational Leadership series. A strategic marketing executive, Christina has earned over 200 awards for her leadership, creativity, writing and results across all marketing and communications channels. We talked to her about her book, Leadership Philosophies From Unsung Leaders: A compilation of principles and best practices from real people demonstrating positive change through positive leadership.

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Tags: marketing, Marketing Organizational Leadership, leadership

How to Drive Revenue through Indirect Sales Channels

Jun 06, 2014

Many companies are leveraging indirect sales channels and partnerships as a strategy in today’s competitive market. The goal in channel relationships is building the perfect mix of partners that will reach a large number of customers and improve the customer experience while reducing costs.

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Tags: sales, marketing, training, customer, relationship-building

May 2014 Monthly Marketing News Snapshot

May 28, 2014

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the May Marketing News Snapshot.

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Tags: branding, Twitter, mobile, marketing, technology, content, twitterstorm, strategy, customer, tweetchat, digital

April 2014 Monthly Marketing News Snapshot

Apr 30, 2014

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the April Marketing News Snapshot.

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Tags: facebook, Twitter, mobile, marketing, email marketing, social media, mashable, charity, instagram, trend, future, centscere, social startups, marketingprofs, news, digital, brands, emarketer, direct marketing news, snapshot, local marketing automation

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