Nov 05, 2015
In the manufacturing industry, one of marketing’s greatest asset are the sales channels, on the ground, in local markets, who are responsible for representing, sharing and selling a brand’s products or services.
But how can you break through the noise of the sales room floor? The consumer shopping experience is very different today, and sales channels represent several different brands all at once – including competing brands.
Tags: manufacturing, customer experience, brand loyalty, bottom up branding, bottom up marketing
Oct 22, 2015
Today, consumers experience your brand across a wide-variety of platforms. As a corporate marketer, you often have control over many of these: corporate-run social media accounts, websites, marketing campaigns and more.
But, sometimes control is looser in areas where it needs to be the strongest: in-store and other in-person interactions.
Tags: manufacturing, brand management, brand consistency, brand experience, brand loyalty, in-store experience, inspire brand loyalty, interactive displays
It’s no secret that when sales and marketing work together, sales can jump. Add production teams, and these groups can create a well-oiled machine: one that can generate demand, predict need and increase sales. When you’re a manufacturer, that insight is critical to running a smooth operation.
Tags: manufacturing, sales, marketing, marketing resource management, increase sales, sales and marketing alignment
Apr 23, 2015
We work with a lot of clients who need help managing their local marketing budgets. Managing, allocating and approving requests across a number of marketing budgets – from co-op to market development funds; advisory council budgets to target market funds and more – can become a complex task.
Tags: localized marketing, local marketing, co-op funds, solutions, market development funds, local marketing budgets, systems
Market development funds (MDF) and co-op funds are one way to effectively reach local audiences. Managed correctly, these tools can motivate and incentivize affiliates, channel partners, resellers, distributors, or other third party sellers to put your brand’s message in the local marketplace with company-approved campaigns.
Tags: manufacturing, local marketing, co-op funds, MDF funds
Saving time is simply a matter of doing more with the resources you already have. Too often, sales and marketing professionals try to take on more than they can reasonably handle in order to push themselves to achieve greater efficiency. The results are usually less than stellar.
“A penny saved is a penny earned.” We’ve all heard the wise words of Ben Franklin at some point in our lives. And when it comes to your personal finances, it’s generally pretty good advice. Even when it comes to business, specifically your co-op / market development fund, there’s a tendency for leadership to be content with money going unspent – it helps the marketing and sales teams finish the quarter or year within their budget and the leftover money simply drops to the bottom line. But when you really look at the numbers, sorry Ben; a penny saved is revenue left on the table.
Tags: sales, marketing technology, marketing resource management, co-op funds, market development funds, indirect sales channel
Jul 29, 2014
It is our pleasure to welcome Christina Motley to our Marketing Organizational Leadership series. A strategic marketing executive, Christina has earned over 200 awards for her leadership, creativity, writing and results across all marketing and communications channels. We talked to her about her book, Leadership Philosophies From Unsung Leaders: A compilation of principles and best practices from real people demonstrating positive change through positive leadership.
Tags: marketing, Marketing Organizational Leadership, leadership
Jun 06, 2014
Many companies are leveraging indirect sales channels and partnerships as a strategy in today’s competitive market. The goal in channel relationships is building the perfect mix of partners that will reach a large number of customers and improve the customer experience while reducing costs.
Tags: sales, marketing, training, customer, relationship-building
May 28, 2014
Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the May Marketing News Snapshot.
Tags: branding, Twitter, mobile, marketing, technology, content, twitterstorm, strategy, customer, tweetchat, digital
