What does the term brand mean to you? Many people mistakenly see brands as merely logos and color palettes, when in fact, brands are so much more. Your brand is the platform for presenting your business and its values to the marketplace. It differentiates your company, your core products and your services, in a way that guides the customer journey.

Tags: brand consistency, Marketing Communication, brand experience, marketing channels

Through our Bank Marketing Today podcast, I’ve had the distinct pleasure of speaking with a number of successful financial marketing executives who have taught me and our listeners a great deal about successful marketing strategies for banking products.

Tags: bank marketing, marketing strategy, video, financial services marketing, banking customer experience, Bank Marketing Today by Vya, data-driven marketing, marketing strategy for banking products

A primary goal of industry conferences is to make important connections – with customers, prospects, partners, peers and others, who can help you advance your business goals. So, it was great to be doing just that – after more than a year away from the in-person event circuit – at the recent Restaurant Franchising & Innovation Summit, in Atlanta.

Tags: direct mail, employee engagement, brand consistency, QR Codes, local marketing, franchise marketing, data-driven marketing, Actionable Marketing Data, Restaurant marketing, direct mail campaign

 

Marketing Operations emerged in 2000, driven by rising pressure on marketing to provide greater efficiency, transparency and accountability. The function was officially recognized by analyst firm IDC in 2005 (source: MarTech Advisor).

Tags: MRM, marketing technology, marketing resource management, marketing operations, Competitive advantage, marketing data analytics, customer data management, marketing data

 With more and more video conferences, meetings, and gatherings happening over Zoom, we thought it would be fun to offer some creative backgrounds for you to download and use.

Tags: video

As we, at Vya, have been working through the COVID-19 crisis, supporting the marketing and communications needs of our clients and developing our own marketing and messaging, we have learned from, and continue to reference, many useful resources. Here is a list of what I have found to be the most helpful resources for marketing during the coronavirus pandemic.

Tags: marketing tools, bank marketing, resources, franchise, crisis communication

At this time of year businesses often assess their performance of the past year and determine priorities for the year ahead, while looking at the broader trends that may impact their future success. Among these trends in 2020 is a focus on humanizing interactions and experiences in an increasingly digital world.

Tags: corporate culture, marketing strategy, local marketing

Whether your marketing budget is growing or shrinking, you no doubt need to figure out how to fund marketing’s expanding role, a growing number of marketing channels and the integration of new marketing technologies.

Tags: bank marketing, marketing budget, marketing strategy, marketing technology, franchise marketing

For the past several years, Franchise Update Media’s annual franchise marketing conference has been a must-attend event for the Vya marketing team. This year was no different. What was different was the name of the event, which rebranded as the “Franchise Marketing Leadership Conference.” With the new name came a revamped focus on leadership and recognizing marketing excellence. The result was a new and meaningful experience.

Tags: marketing leadership, leadership, franchise, franchise local marketing

In a recent post, we touched on the ever-increasing competition for qualified franchisee candidates. According to data cited by the Franchise Performance Group, some 4,000 franchise brands are competing for just under 14,000 new franchisees entering the marketplace. This level of competition requires franchisors to differentiate and create value for franchisees across every aspect of the business.

Tags: brand consistency, growth, franchise, franchise local marketing