Overseeing brand consistency in communications with customers and prospects can be challenging for any organization, and especially challenging in a distributed marketing model. When going to market with a large, disperse sales force - including agents, branches, franchises or dealers - brand consistency across these channels is critical. Even details that may seem subtle, such as logo size, brand colors and the tone of messaging can dramatically impact how your organization is perceived.
Tags: brand consistency, marketing resource management, distributed marketing
Jan 27, 2016
Making a local connection can be a good way to capture your audience’s attention. But, how do you effectively adapt your content to local buyers and markets? Below are some tactical steps for localized marketing.
Tags: localized marketing, marketing resource management, local marketing, distributed marketing
Dec 22, 2015
Last week, we took a moment to look back at 2015’s biggest marketing trends. This week, we’re looking forward to the marketing innovations in store for 2016.
Tags: marketing strategy, marketing innovation, financial services marketing
Dec 17, 2015
Taking a look back at some of 2015’s biggest marketing trends can be a great way to review the year, and think toward 2016 marketing strategy – if you haven’t already done so.
Tags: marketing strategy, financial services marketing, personalized marketing
Nov 05, 2015
In the manufacturing industry, one of marketing’s greatest asset are the sales channels, on the ground, in local markets, who are responsible for representing, sharing and selling a brand’s products or services.
But how can you break through the noise of the sales room floor? The consumer shopping experience is very different today, and sales channels represent several different brands all at once – including competing brands.
Tags: manufacturing marketing, customer experience, brand loyalty, bottom up branding, bottom up marketing
Oct 28, 2015
Every day, marketers are tasked with more and more responsibilities. We need to think big picture, but at the same time support sales staff spread across the country. Our productivity can take a hit when we stop focusing on innovative projects in order to cross items off our to-do list.
When we get mired in this marketing minutia – the every day tasks that keep us from planning, innovative and creating powerful new campaigns – it’s time to look for ways to streamline activities and improve productivity.
Tags: marketing productivity, marketing resource management, Vya, financial services marketing, streamline marketing
Insurance agents in local markets represent your brand and services to customers every day. They share emails, brochures, sales messages, mailings and other corporate-approved marketing materials on your behalf. Setting a strategy to share the same messages and promote your brand on their social media networks is a natural extension.
Tags: insurance, Insurance Marketing, social media strategy, Vya, insurance agents, how insurance agents can use social media
It’s no secret that when sales and marketing work together, sales can jump. Add production teams, and these groups can create a well-oiled machine: one that can generate demand, predict need and increase sales. When you’re a manufacturer, that insight is critical to running a smooth operation.
Tags: manufacturing marketing, sales, marketing, marketing resource management, increase sales, sales and marketing alignment
We all know that feeling when an executive stops by our office or forwards an email about the latest and greatest marketing technology, trend or tool. I don’t know about you, but it usually stops me in my tracks.
Tags: marketing resource management, marketing operations, dealers, Vya, franchise, agents
Nailing a search strategy is important for many local marketing campaigns. But it’s not the only element. Even in today’s marketplace, smart relationship-based strategies are still as important—or in some cases, more important—than search alone.
Tags: localized marketing, marketing resource management, local marketing, search marketing, franchise
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