Brand consistency is more than just typeface, logos and colors. It’s about delivering a brand experience with your products, services and people that customers begin to expect and anticipate. That consistent experience ultimately helps your brand stand out from competition and drive sales.
Make the path to purchase easier with a consistent, compelling brand experience across local markets.
Tags: brand consistency, franchise, brand loyalty, brand development
Nov 05, 2015
In the manufacturing industry, one of marketing’s greatest asset are the sales channels, on the ground, in local markets, who are responsible for representing, sharing and selling a brand’s products or services.
But how can you break through the noise of the sales room floor? The consumer shopping experience is very different today, and sales channels represent several different brands all at once – including competing brands.
Tags: manufacturing marketing, customer experience, brand loyalty, bottom up branding, bottom up marketing
Inspiring brand loyalty these days can be challenging. Many experts argue that building loyalty is no longer just about offering the best prices or strong customer service, but rather the entire experience a consumer has with your brand, its products, services and your employees.
Tags: insurance, Insurance Marketing, Vya, customer onboarding, brand loyalty
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