Taking a look back at some of 2015’s biggest marketing trends can be a great way to review the year, and think toward 2016 marketing strategy – if you haven’t already done so.
Looking back: 4 marketing trends of 2015
Dec 17, 2015
Tags: marketing strategy, financial services marketing, personalized marketing
“Dear Sir or Madam…”
In the days before technology made it easier to personalize correspondence, it would be common to get several pieces of mail addressed to “sir or madam” or “resident” on any given day.
However, technology like marketing resource management systems has changed this. Savvy marketers can do more than customize the name of the person receiving the note. They can also tailor messages and images, both digitally and in print.
Tags: insurance, direct mail marketing, marketing resource management, personalized marketing
