Jul 29, 2015
There is a lot of energy and excitement flowing around the halls of Vya right now. Our big brand relaunch last week certainly has something do to with that (though we have always been a high-energy group). To me, that’s because our new brand is so true to who we are, have always been and will always be. Vya captures our dedication, determination and focus that our employees live every single day, from the inside out.
Tags: branding, marketing resource management, local marketing, Vya
When you manage marketing campaigns and processes across a widespread region, there are often opportunities to increase your marketing productivity and create scale to connect efficiently with more consumers. But, sometimes identifying those opportunities can be difficult because marketers are so busy, and focused, on creating and implementing campaigns.
Tags: marketing process optimization, marketing productivity, marketing process
For financial institutions, local marketing can be tricky. Far too often, branches left to their own devices create and share marketing materials based on consumer feedback or needs. While local relevancy is important to drive sales, these materials are often not effective, lack brand consistency and miss cross-sell opportunities.
Tags: marketing resource management, local branch marketing, legal and regulatory compliance, financial services marketing
Every day, bank branches and employees are spread across regions interacting with their local customers. Those relationships provide valuable insights into the unique needs of communities and consumers.
Tags: net finance 2013, marketing resource management, local marketing, print, local branch marketing, systems
Apr 09, 2015
It’s no secret that a marketing resource management (MRM) system has a powerful impact on business. The right software can help boost sales, protect your brand, optimize marketing campaigns and streamline workflow. We’re often asked how these benefits can be translated to tangible impact to a company’s bottom line.
Tags: marketing resource management ROI, MRM investment, MRM ROI, MRM benefits, marketing resource management investment, systems, marketing technology buyers' resources
Mar 19, 2015
Your most powerful sales tools aren’t the products and services you offer, or the marketing materials you’ve developed. It’s the people in your buildings – the ones sitting at desks and that sometimes don’t even have any direct contact with your customers. It’s your staff in IT, HR, finance - it’s your employees.
Dec 11, 2014
That “uh-oh” moment…When you are looking to buy something – cell phone, smart TV, any piece of technology, really – what’s one of the first questions you ask the sales person? You want to know what the product can do; what it’s capable of. It’s often not until after we make the purchase that we step back and realize we have no clue how to make the product do what we bought it to do. It happens all the time in business, too; especially when it comes to marketing technology. The issue is usability and, according to a recent report by Gleanster on marketing resource management systems, “ease of use” is one of the most important criteria we should consider in the evaluation and buying process.
Tags: MRM, marketing technology, marketing resource management, marketing operations, Gleanster, usability
Sep 17, 2014
Who doesn’t want to spend money wisely? When it comes to using co-op or market development funds (MDF), effective fund management at the local level is the key to success.
Tags: co-op marketing, manufacturing marketing, distributors, distributed sales, insurance, co-op funds, market distribution funds, dealers, MDF funds, channel partners, financial services marketing
Apr 24, 2014
Most serious businesses with a website have a blog. Why? It’s a direct communication channel to share relevant, timely information and a simple way to connect with your customers and prospects. When your company actively blogs, it sharpens your focus to help target your market. However, a blog is also an avenue for conversation and gives your company a voice.
Tags: engagement, SEO, social media, content, web, online presence, companies, business, sharing information, promotional, website
Mar 17, 2014
In the past, companies bought, built and maintained IT infrastructures on their own. When Software as a Service (SaaS) came along, it was widely embraced by businesses. Why wouldn’t it be? SaaS allows customers to access technology solutions without even owning the infrastructure itself.
As businesses grow in a predominately digital marketplace, some can’t keep up with rapidly changing technology. This is especially true for marketing departments. They don’t have enough time or in some cases the right staff required to be kept-up-to-date and implement new solutions that can drive revenue and expand their customer base.
Tags: IT, marketing, technology, solutions, alternative, developer, on demand, future, business, marketplace, customer, business model, marketing as a service, digital
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