The value of social media use in the workplace has become an important discussion among companies. No one will question the rapid growth of social media and its impact on a company, but many organizations struggle with allowing employees to engage in social media while also protecting against potential risks to corporate reputation.
Tags: risk, facebook, Twitter, marketing, communication, social media, content, companies, employee advocacy, workplace
May 2014 Monthly Marketing News Snapshot
May 28, 2014
Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the May Marketing News Snapshot.
Tags: branding, Twitter, mobile, marketing, technology, content, twitterstorm, strategy, customer, tweetchat, digital
Why Your Company Needs a Blog
Apr 24, 2014
Most serious businesses with a website have a blog. Why? It’s a direct communication channel to share relevant, timely information and a simple way to connect with your customers and prospects. When your company actively blogs, it sharpens your focus to help target your market. However, a blog is also an avenue for conversation and gives your company a voice.
Tags: engagement, SEO, social media, content, web, online presence, companies, business, sharing information, promotional, website
Four Keys to Building an Effective Content Strategy
Dec 17, 2013
An article from chiefoutsiders.com recently published the statistic that most buyers are usually 70% through the sales cycle before they make initial contact with a sales person or company representative. As the article points out, this has some serious implications for marketers and how they go about their job. Where I think marketing has the biggest impact on the sales cycle is in the content it delivers, whether directly or indirectly, to support the sales team.
Tags: internet marketing, content strategy, sales, marketing, MRM, content, buying cycle
How to Localize Social Media Marketing
Jul 23, 2013
We’ve spent a lot of time on this blog discussing the challenges and benefits of localizing your marketing strategy across both traditional and digital marketing channels, and you’d be hard-pressed to find a marketer that doesn’t see the value in the practice. But there’s one marketing channel where questions about localization remain and answers are hard to come by: social media.
When I was at the Integrated Marketing Week Conference in June, this was a continuing theme and topic of conversation, whether it came up in presentations, questions to speakers or simply conversations among attendees, so it’s clearly an issue of great consternation in the marketing community. That being said, let’s take a look at some possible strategies that can help businesses overcome the challenges of social media localization.
Tags: branding, facebook, Twitter, engagement, LinkedIn, messaging, marketing, social media, localized marketing, local marketing, customer segmentation, SMB, integrated marketing week conference, content, strategy