The value of social media use in the workplace has become an important discussion among companies. No one will question the rapid growth of social media and its impact on a company, but many organizations struggle with allowing employees to engage in social media while also protecting against potential risks to corporate reputation.
Tags: risk, facebook, Twitter, marketing, communication, social media, content, companies, employee advocacy, workplace
Jun 06, 2014
Bell Telephone developed the first automatic switchboard in 1910 after projections indicated that by 1925 every adult woman in America would be needed to staff the manual switchboards that were in place. Do you think the new innovative automatic system was an immediate hit with telephone customers and the industry experts? Well, probably not with everyone:
Tags: risk, marketing, resources, the innovator's dilemma, customers, companies, persistence, culture, learning, innovation, organizations, growth, balance, conflict
Apr 24, 2014
Most serious businesses with a website have a blog. Why? It’s a direct communication channel to share relevant, timely information and a simple way to connect with your customers and prospects. When your company actively blogs, it sharpens your focus to help target your market. However, a blog is also an avenue for conversation and gives your company a voice.
Tags: engagement, SEO, social media, content, web, online presence, companies, business, sharing information, promotional, website
There’s a big payoff to understanding your market – the better you get to know your target customer, the bigger the rewards. Focusing on selling to the wrong prospect can lead to wasted time and even failure, but is there a foolproof method to finding the perfect client?
Tags: sales, marketing, businesses, discipline, companies, people, key metrics, industries, data points, revenue, employee size, customer, characteristics
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