Today’s marketers must manage an ever-increasing number of digital channels and platforms for engaging the modern customer. This is leading many marketers to consider marketing resource management (MRM) to help them work smarter and more efficiently.
Nov 27, 2017
Apr 09, 2015
It’s no secret that a marketing resource management (MRM) system has a powerful impact on business. The right software can help boost sales, protect your brand, optimize marketing campaigns and streamline workflow. We’re often asked how these benefits can be translated to tangible impact to a company’s bottom line.
Nov 06, 2012
A recent study sponsored by the Columbia Business School and the New York American Marketing Association reports that 70% of marketers surveyed* say that marketing efforts are under greater scrutiny than ever before, and many marketers still don’t have a consistent understanding of what marketing ROI is: When asked to define what “marketing ROI” meant for their own organization, 37% of respondents did not mention financial effects.