Nov 27, 2017
Today’s marketers must manage an ever-increasing number of digital channels and platforms for engaging the modern customer. This is leading many marketers to consider marketing resource management (MRM) to help them work smarter and more efficiently.
Tags: MRM, marketing technology, marketing resource management, marketing technology vendors, marketing resource management ROI, MRM ROI, MRM benefits, marketing technology buyers' resources
Apr 09, 2015
It’s no secret that a marketing resource management (MRM) system has a powerful impact on business. The right software can help boost sales, protect your brand, optimize marketing campaigns and streamline workflow. We’re often asked how these benefits can be translated to tangible impact to a company’s bottom line.
Tags: marketing resource management ROI, MRM investment, MRM ROI, MRM benefits, marketing resource management investment, systems, marketing technology buyers' resources
Nov 06, 2012
A recent study sponsored by the Columbia Business School and the New York American Marketing Association reports that 70% of marketers surveyed* say that marketing efforts are under greater scrutiny than ever before, and many marketers still don’t have a consistent understanding of what marketing ROI is: When asked to define what “marketing ROI” meant for their own organization, 37% of respondents did not mention financial effects.
Tags: marketing ROI, MRM, marketing resource management, marketing resource management ROI, MRM investment, MRM ROI
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