For financial institutions, local marketing can be tricky. Far too often, branches left to their own devices create and share marketing materials based on consumer feedback or needs. While local relevancy is important to drive sales, these materials are often not effective, lack brand consistency and miss cross-sell opportunities.
Tags: marketing resource management, local branch marketing, legal and regulatory compliance, financial services marketing
Every day, bank branches and employees are spread across regions interacting with their local customers. Those relationships provide valuable insights into the unique needs of communities and consumers.
Tags: net finance 2013, marketing resource management, local marketing, print, local branch marketing, systems
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