Podcast Transcript: The Importance of Managing CX and UX Together

Feb 05, 2021

Our Guest: Dorian Hansen, Chief Marketing Officer, Head of Operations & Digital Transformation

Read More >

Tags: mobile banking, bank marketing, online banking, corporate culture, technology, customer service, customer experience, innovation, banking customer experience, strategic bank marketing, Bank Marketing Today by Vya, podcast

What Is Marketing Operations and Why Is It Important?

Feb 03, 2021


 

Marketing Operations emerged in 2000, driven by rising pressure on marketing to provide greater efficiency, transparency and accountability. The function was officially recognized by analyst firm IDC in 2005 (source: MarTech Advisor).

 

Since that time, the Marketing Operations function has evolved and expanded, with wide ranging responsibility, from aligning IT, marketing and sales, to strategic planning and budgeting, process development, professional development, and marketing systems and data.

Read More >

Tags: MRM, marketing technology, marketing resource management, marketing operations, Competitive advantage, marketing data analytics, customer data management, marketing data

The Art of Predictive Modeling for Marketing Campaigns

Jan 13, 2021

When a marketing analyst begins the quest to build a predictive model for a marketing campaign using past data to forecast future actions, it should be simple, right?

Use past data to predict future actions. It’s science.

But this is where the art comes in -- the past data you choose to utilize will impact your predictions. Think of your customers as Crayons, how do you sort through the box of 64 to know which crayons to use?

Read More >

Tags: marketing campaign, marketing data analytics, data-driven marketing, customer data management, Actionable Marketing Data, predictive modeling, predictive modeling for marketing campaigns

Prove It: How to Track Marketing Campaign Response

Dec 22, 2020

Marketers invest significant time and resources in creating campaigns they hope will engage their target audiences, increase sales and grow their businesses. But, of course, in today’s marketing environment, hope is not enough. Marketers need to be able to make confident marketing decisions about how they invest their marketing dollars – which channels to use and when to use them – in order to achieve the greatest return on their investment.

Read More >

Tags: direct mail, QR Codes, marketing campaign, email marketing, brand awareness, marketing data analytics, data-driven marketing, customer data management, Actionable Marketing Data

‘Usable’ Marketing Data - What It Means & Why It Matters

Nov 03, 2020

As you may have heard, Direct Options recently became part of the Vya family. This gives us the opportunity to share our customer data management and analytics experience and knowledge with the growing community of Vya friends and followers. I am thrilled to be able to kick off this knowledge sharing with some thoughts on what I believe is the essential element of any data-driven marketing strategy: usable data.

Read More >

Tags: marketing data analytics, data-driven marketing, customer data management, Actionable Marketing Data

We’ve Acquired Direct Options. Because… Data.

Sep 29, 2020

Like so many businesses, Vya has been assessing the longer-term impacts of COVID-19 – for our own business and for our clients. While we can’t fully predict what will happen next, we do believe that in a post-COVID economy, you can’t just go back to being the company you were before 2020.

Read More >

Tags: data, marketing data analytics, data-driven marketing, data and analytics, customer data management

Franchisors: Emerge a Better, More Efficient Marketing Organization Post-Pandemic

Aug 28, 2020

Even though 2020 may feel like the year of “going nowhere,” the truth is, many organizations are moving in new directions with speeds and efficiencies never seen before. The question for many is whether the crisis-driven changes they are making are temporary, or will they last as companies emerge from the challenges brought on by the pandemic?

Read More >

Tags: marketing process optimization, local marketing, marketing operations, franchise, streamline marketing, distributed marketing, franchise local marketing, flexible marketing

Podcast Transcript: How to create sustained data-driven, organic growth

Aug 20, 2020

Our Guest: Jim Stadler, Executive Vice President,
Chief Marketing & Communications Officer

Company: First Midwest Bank

Read More >

Tags: branding, bank marketing, brand consistency, customer experience, strategic bank marketing, Bank Marketing Today by Vya, podcast, mergers & acquisitions, brand story, brand awareness

Streamlined Marketing: Tips for Templating Success

Jun 05, 2020

These days, flexibility is a powerful tool for maintaining balance and navigating uncertainties. This applies especially to marketers who may be managing campaigns across multi-location businesses, facing dynamic local market conditions.

Read More >

Tags: brand consistency, local marketing, streamline marketing, distributed marketing, flexible marketing

Spring Zoom Video Conference Virtual Backgrounds

Apr 21, 2020

 With more and more video conferences, meetings, and gatherings happening over Zoom, we thought it would be fun to offer some creative backgrounds for you to download and use.

Read More >

Tags: video

Subscribe Here!

Check out our podcast Bank Marketing Today by Vya