Podcast Transcript: CX is the New Marketing

Sep 09, 2021

 

Our Guest: Charles Freeman

Company: Academy Bank

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Tags: bank marketing, customer service, customer experience, brand experience, banking customer experience, Bank Marketing Today by Vya, podcast, data and analytics

Serving Up Marketing Insights from the Restaurant Franchising & Innovation Summit

Sep 08, 2021

A primary goal of industry conferences is to make important connections – with customers, prospects, partners, peers and others, who can help you advance your business goals. So, it was great to be doing just that – after more than a year away from the in-person event circuit – at the recent Restaurant Franchising & Innovation Summit, in Atlanta.

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Tags: direct mail, employee engagement, brand consistency, QR Codes, local marketing, franchise marketing, data-driven marketing, Actionable Marketing Data, Restaurant marketing, direct mail campaign

Tips for Keeping Your Marketing Portal Fresh

Jul 28, 2021

Be honest… is your marketing resource management (MRM) system (marketing portal) in need of the Marie Kondo tidying up treatment? Do your users have to sift through years of outdated materials to find a marketing piece that matches their current needs? Are new materials going unused simply because users can’t find them amidst the volumes of outdated assets?

If you answered yes to any of these questions, it may be time to declutter your marketing portal and put some simple processes in place to easily keep things fresh moving forward.

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Tags: MRM, marketing resource management, streamline marketing, distributed marketing, marketing portal, marketing resource management best practices

Use Data to Stop Guessing Your Way to Marketing Campaign Success

Jun 11, 2021

For marketers, a primary goal is to maximize marketing ROI by ensuring marketing spend produces the best results. This means sending campaigns to the right people, at the right time, with the right message. But how can you know what’s right?

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Tags: marketing ROI, campaign management, brand consistency, marketing campaign, target marketing, marketing data analytics, data-driven marketing, market research, data-driven marketing campaigns

5 Ways to Structure Campaign Execution for Distributed Marketing

May 26, 2021

Technology has made it easier than ever for distributed organizations to execute marketing campaigns at the local level. With marketing resource management (MRM) systems, programs can be centrally managed by corporate marketing to maintain control over things like brand standards, custom requests, messaging, regulatory compliance, and approvals, while also empowering local teams to customize campaigns to provide greater relevance to their local customers.

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Tags: bank marketing, campaign management, marketing campaign, MRM, marketing technology, Insurance Marketing, marketing resource management, local marketing, distributed marketing, franchise marketing

Podcast Transcript: Revolutionizing Marketing Through Operational Excellence

Apr 15, 2021

Our Guest: Sean Hampton, SVP Chief Marketing Officer

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Tags: bank marketing, corporate branding, marketing technology, marketing operations, relationship-building, strategic marketing, banking customer experience, martech, Bank Marketing Today by Vya, podcast, Actionable Marketing Data

Interpreting the Needs of Mid-Size Bank Customers to Increase Retention

Mar 12, 2021

For the first time ever, the Big Four U.S. banking institutions—JPMorgan Chase, Bank of America, Citigroup, and Wells Fargo—saw their combined assets exceed $10 trillion, which represents more than half the U.S. total. Mid-size banks face increasing competition from these mega banks that have been investing for over a decade in fintech solutions such as payments platforms, mobile banking, investment apps and automation of financial services and processes.

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Tags: bank marketing, customer retention, market research, customer satisfaction

Podcast Transcript: The Importance of Managing CX and UX Together

Feb 05, 2021

Our Guest: Dorian Hansen, Chief Marketing Officer, Head of Operations & Digital Transformation

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Tags: mobile banking, bank marketing, online banking, corporate culture, technology, customer service, customer experience, innovation, banking customer experience, strategic bank marketing, Bank Marketing Today by Vya, podcast

What Is Marketing Operations and Why Is It Important?

Feb 03, 2021


 

Marketing Operations emerged in 2000, driven by rising pressure on marketing to provide greater efficiency, transparency and accountability. The function was officially recognized by analyst firm IDC in 2005 (source: MarTech Advisor).

 

Since that time, the Marketing Operations function has evolved and expanded, with wide ranging responsibility, from aligning IT, marketing and sales, to strategic planning and budgeting, process development, professional development, and marketing systems and data.

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Tags: MRM, marketing technology, marketing resource management, marketing operations, Competitive advantage, marketing data analytics, customer data management, marketing data

The Art of Predictive Modeling for Marketing Campaigns

Jan 13, 2021

When a marketing analyst begins the quest to build a predictive model for a marketing campaign using past data to forecast future actions, it should be simple, right?

Use past data to predict future actions. It’s science.

But this is where the art comes in -- the past data you choose to utilize will impact your predictions. Think of your customers as Crayons, how do you sort through the box of 64 to know which crayons to use?

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Tags: marketing campaign, marketing data analytics, data-driven marketing, customer data management, Actionable Marketing Data, predictive modeling, predictive modeling for marketing campaigns

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