How to Manage Color Consistency Across Printed Marketing Materials

Apr 30, 2019

Most marketers would agree, color is a vital component of everything they do. Color can be used to represent essential attributes of your brand, express key messages or tap into emotional and psychological impulses, as this infographic by The Logo Company colorfully illustrates.

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Tags: Variable Data Printing, print, print best practices, compliant marketing materials, Color Printed Marketing Materials

IFA 2019 - Recapping the International Franchising Association’s Annual Convention

Mar 27, 2019

I recently attended the International Franchise Association’s Annual Convention (IFA 2019) in Las Vegas with my colleague Allan Greer. This was my first time at IFA, which is a bigger conference, with a broader franchise focus than the consumer marketing franchise events I regularly attend. What I liked about IFA 2019 was the chance it provided to learn more about the various roles within franchisor organizations and the challenges they face.

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Tags: branding, brand consistency, franchise, franchise marketing software, franchise local marketing

For Bank Marketers, What Does It Mean to Be Future Ready?

Feb 20, 2019

Planning for long-term success while addressing short-term goals isn’t easy for a bank marketing organization. It can feel like a tug-of-war between two opposing forces. A Deloitte Insights post about The Future-Ready CMO put it this way: “Effective marketing leaders often live in two realms—the present and the possible.”

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Tags: bank marketing, financial services, marketing strategy

Postage Rate Increase: How to Keep Your Direct Mail Marketing Costs in Check

Jan 10, 2019

If you’re not already aware, the U.S. Postal Service is ringing in the new year with a postal rate increase. Beginning January 27th, the price of a first-class stamp will go from $.50 to $.55, the largest jump since 1991, when the rate went from $.25 to $.29.

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Tags: direct mail, USPS, direct mail marketing

Report: How National Franchise Brands Are Getting Local with Marketing

Jan 02, 2019

The latest industry research shows, that while national franchise brands continue to invest heavily in national advertising to build brand awareness and favorability, they’re increasingly taking their marketing programs to the local level to drive engagement.

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Tags: local marketing budgets, franchise, franchise local marketing

Thankful for 25 Years of Vya

Nov 27, 2018

A quarter century – that sure sounds like a long time. Think back 25 years… what do you remember about 1993? Bill Clinton was sworn in as the 42nd president of the United States. Top films were Jurassic Park, Mrs. Doubtfire, Groundhog Day, Sleepless in Seattle and Schindler’s List. The cost of a first-class stamp was $0.29.

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Tags: marketing technology, print, Vya

Fresh from BAI Beacon 2018: Highlights & Surprises

Oct 31, 2018

My Vya colleagues and I recently returned from our first BAI Beacon conference (Oct. 9-11 in Orlando), and I have to say, there was a freshness about it that is often lacking at financial services industry events. The format was energizing, the content thought provoking. Here are some of the top ah-ha moments and inventive aspects we experienced.

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Tags: bank marketing, strategic marketing, banking customer experience, BAI Beacon

Infographic: The Marketer’s Path to Strategic Impact

Sep 27, 2018

Is it smart to include marketing at the highest levels of strategic planning? At Vya, we think so. Organizations across a wide range of industries are searching for ways to gain their competitive advantage in the face of rapidly changing market dynamics. More than ever, marketing’s influence and insight can and should play a role in high-level business strategy.

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Tags: bank marketing, strategic marketing

Marketing Resource Management - How to Ensure a Successful Implementation

Aug 16, 2018

Today’s marketers are increasingly adopting marketing resource management (MRM) solutions to help them manage a number of core use cases, from ensuring brand consistency and content localization to budget and workflow management.

As a considered investment, due diligence is essential for finding the right MRM technology partner for your organization. In addition to evaluating MRM software capabilities, think about what happens after you make your selection. How will the solution be implemented and supported?

Following are some suggested measures to help ensure a successful MRM implementation.

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Tags: MRM, marketing technology, marketing resource management, marketing technology buyer's guides

Exploring the Franchise Customer Journey at FCMC 2018

Jul 11, 2018

I recently returned from the 2018 Franchise Consumer Marketing Conference, in Atlanta, and as with past FCMC events, it was a great place for picking up fresh ideas and insights from some of franchising’s most innovative and successful marketing pros and practitioners. 

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Tags: marketing strategy, customer experience, local marketing automation, franchise, franchise local marketing

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