‘Usable’ Marketing Data - What It Means & Why It Matters

Nov 03, 2020

As you may have heard, Direct Options recently became part of the Vya family. This gives us the opportunity to share our customer data management and analytics experience and knowledge with the growing community of Vya friends and followers. I am thrilled to be able to kick off this knowledge sharing with some thoughts on what I believe is the essential element of any data-driven marketing strategy: usable data.

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Tags: marketing data analytics, data-driven marketing, customer data management, Usable Marketing Data

We’ve Acquired Direct Options. Because… Data.

Sep 29, 2020

Like so many businesses, Vya has been assessing the longer-term impacts of COVID-19 – for our own business and for our clients. While we can’t fully predict what will happen next, we do believe that in a post-COVID economy, you can’t just go back to being the company you were before 2020.

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Tags: data, marketing data analytics, data-driven marketing, data and analytics, customer data management

Franchisors: Emerge a Better, More Efficient Marketing Organization Post-Pandemic

Aug 28, 2020

Even though 2020 may feel like the year of “going nowhere,” the truth is, many organizations are moving in new directions with speeds and efficiencies never seen before. The question for many is whether the crisis-driven changes they are making are temporary, or will they last as companies emerge from the challenges brought on by the pandemic?

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Tags: marketing process optimization, local marketing, marketing operations, franchise, streamline marketing, distributed marketing, franchise local marketing, flexible marketing

Podcast Transcript: How to create sustained data-driven, organic growth

Aug 20, 2020

Our Guest: Jim Stadler, Executive Vice President,
Chief Marketing & Communications Officer

Company: First Midwest Bank

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Tags: branding, bank marketing, brand consistency, customer experience, strategic bank marketing, Bank Marketing Today by Vya, podcast, mergers & acquisitions, brand story, brand awareness

Streamlined Marketing: Tips for Templating Success

Jun 05, 2020

These days, flexibility is a powerful tool for maintaining balance and navigating uncertainties. This applies especially to marketers who may be managing campaigns across multi-location businesses, facing dynamic local market conditions.

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Tags: brand consistency, local marketing, streamline marketing, distributed marketing, flexible marketing

Spring Zoom Video Conference Virtual Backgrounds

Apr 21, 2020

 With more and more video conferences, meetings, and gatherings happening over Zoom, we thought it would be fun to offer some creative backgrounds for you to download and use.

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Tags: video

Marketing Resources to Guide You Throughout the Coronavirus Outbreak

Apr 07, 2020

As we, at Vya, have been working through the COVID-19 crisis, supporting the marketing and communications needs of our clients and developing our own marketing and messaging, we have learned from, and continue to reference, many useful resources. Here is a list of what I have found to be the most helpful resources for marketing during the coronavirus pandemic.

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Tags: marketing tools, bank marketing, resources, franchise, crisis communication

Podcast Transcript: How to bring a brand story to life in an industry undergoing consolidation and acquisitions

Mar 16, 2020

 

Our Guest: Eric Giesecke, Chief Marketing Officer

Company: WesBanco

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Tags: branding, bank marketing, brand consistency, customer experience, strategic bank marketing, Bank Marketing Today by Vya, podcast, mergers & acquisitions, brand story, brand awareness

Podcast Transcript: How to Bring Cross Functional Teams Together to Focus on the Strategic Side of Marketing

Feb 19, 2020

 

Our Guest: Kevin Mackiewicz,
Vice President | Marketing Director, Wealth and Asset Management

Company: Fifth Third Bank

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Tags: bank marketing, customer experience, sales and marketing alignment, strategic bank marketing, Bank Marketing Today by Vya, sales enablement, podcast, mergers & acquisitions

Marketing and HR: Collaborating on Recruiting and Brand Success

Jan 30, 2020

The national unemployment rate was 3.5% in December, a fifty-year low. Sounds like good news, right? For employers, low unemployment means fewer individuals applying for job vacancies. So, it’s no surprise that recruiting is one of the top challenges businesses face in 2020.

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Tags: corporate culture, human resources, collaboration, MRM, marketing technology, customer experience, marketing resource management, brand experience, recruiting

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