Why Brand Consistency Is So Important

Nov 30, 2021

What does the term brand mean to you? Many people mistakenly see brands as merely logos and color palettes, when in fact, brands are so much more. Your brand is the platform for presenting your business and its values to the marketplace. It differentiates your company, your core products and your services, in a way that guides the customer journey.

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Tags: brand consistency, Marketing Communication, brand experience, marketing channels

Podcast Transcript: Marketing is the Heart of the Matter

Nov 17, 2021

 

Our Guest: Mark Pedrotti, SVP, Director of Marketing

Company: Berkshire Bank

Website: berkshirebank.com

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Tags: branding, digital marketing, bank marketing, Bank Marketing Today by Vya, podcast, marketing data, social responsibility

Best Marketing Strategies for Banking Products

Oct 29, 2021

Through our Bank Marketing Today podcast, I’ve had the distinct pleasure of speaking with a number of successful financial marketing executives who have taught me and our listeners a great deal about successful marketing strategies for banking products.

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Tags: bank marketing, marketing strategy, video, financial services marketing, banking customer experience, Bank Marketing Today by Vya, data-driven marketing, marketing strategy for banking products

What is Marketing Asset Management?

Oct 21, 2021

Marketing asset management is software that enables marketers to efficiently and effectively deploy and manage approved, locally customizable marketing assets across their distributed organizations.

Marketers have a tough job to do – particularly in distributed organizations. Managing all the materials for marketing campaigns, events, programs and sales teams across multiple regions can have you running in circles. To accomplish marketing goals and maintain sanity, effective marketing asset management is essential.

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Tags: brand consistency, MRM, marketing resource management, marketing asset management, streamline marketing, distributed marketing, marketing portal, marketing resource management best practices

How Marketing and HR Can Team Up to Overcome Recruiting and Hiring Challenges

Oct 01, 2021

We’ve all seen the headlines – job openings in the U.S. are at a record high. According to the latest report from the Bureau of Labor Statistics, employers nationwide are struggling to fill more than 9.2 million job openings. The events of 2020 have created an unusual workforce environment, marked simultaneously by higher unemployment and a labor shortage.

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Tags: corporate culture, human resources, collaboration, MRM, marketing technology, customer experience, marketing resource management, brand experience, recruiting

Podcast Transcript: “Don’t Stop Believing” - You Can Make a Positive Impact in Banking

Sep 28, 2021

 

Our Guest: Laura Sullivan Ethridge, EVP Chief Marketing Officer

Company: Hancock Whitney

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Tags: bank marketing, brand experience, Bank Marketing Today by Vya, podcast, brand story, data and analytics

Podcast Transcript: CX is the New Marketing

Sep 09, 2021

 

Our Guest: Charles Freeman

Company: Academy Bank

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Tags: bank marketing, customer service, customer experience, brand experience, banking customer experience, Bank Marketing Today by Vya, podcast, data and analytics

Serving Up Marketing Insights from the Restaurant Franchising & Innovation Summit

Sep 08, 2021

A primary goal of industry conferences is to make important connections – with customers, prospects, partners, peers and others, who can help you advance your business goals. So, it was great to be doing just that – after more than a year away from the in-person event circuit – at the recent Restaurant Franchising & Innovation Summit, in Atlanta.

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Tags: direct mail, employee engagement, brand consistency, QR Codes, local marketing, franchise marketing, data-driven marketing, Actionable Marketing Data, Restaurant marketing, direct mail campaign

Tips for Keeping Your Marketing Portal Fresh

Jul 28, 2021

Be honest… is your marketing resource management (MRM) system (marketing portal) in need of the Marie Kondo tidying up treatment? Do your users have to sift through years of outdated materials to find a marketing piece that matches their current needs? Are new materials going unused simply because users can’t find them amidst the volumes of outdated assets?

If you answered yes to any of these questions, it may be time to declutter your marketing portal and put some simple processes in place to easily keep things fresh moving forward.

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Tags: MRM, marketing resource management, streamline marketing, distributed marketing, marketing portal, marketing resource management best practices

Use Data to Stop Guessing Your Way to Marketing Campaign Success

Jun 11, 2021

For marketers, a primary goal is to maximize marketing ROI by ensuring marketing spend produces the best results. This means sending campaigns to the right people, at the right time, with the right message. But how can you know what’s right?

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Tags: marketing ROI, campaign management, brand consistency, marketing campaign, target marketing, marketing data analytics, data-driven marketing, market research, data-driven marketing campaigns

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