Marketing asset management is software that enables marketers to efficiently and effectively deploy and manage approved, locally customizable marketing assets across their distributed organizations.
Marketers have a tough job to do – particularly in distributed organizations. Managing all the materials for marketing campaigns, events, programs and sales teams across multiple regions can have you running in circles. To accomplish marketing goals and maintain sanity, effective marketing asset management is essential.
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Tags:
brand consistency,
MRM,
marketing resource management,
marketing asset management,
streamline marketing,
distributed marketing,
marketing portal,
marketing resource management best practices
We’ve all seen the headlines – job openings in the U.S. are at a record high. According to the latest report from the Bureau of Labor Statistics, employers nationwide are struggling to fill more than 9.2 million job openings. The events of 2020 have created an unusual workforce environment, marked simultaneously by higher unemployment and a labor shortage.
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Tags:
corporate culture,
human resources,
collaboration,
MRM,
marketing technology,
customer experience,
marketing resource management,
brand experience,
recruiting
A primary goal of industry conferences is to make important connections – with customers, prospects, partners, peers and others, who can help you advance your business goals. So, it was great to be doing just that – after more than a year away from the in-person event circuit – at the recent Restaurant Franchising & Innovation Summit, in Atlanta.
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Tags:
direct mail,
employee engagement,
brand consistency,
QR Codes,
local marketing,
franchise marketing,
data-driven marketing,
Actionable Marketing Data,
Restaurant marketing,
direct mail campaign
Be honest… is your marketing resource management (MRM) system (marketing portal) in need of the Marie Kondo tidying up treatment? Do your users have to sift through years of outdated materials to find a marketing piece that matches their current needs? Are new materials going unused simply because users can’t find them amidst the volumes of outdated assets?
If you answered yes to any of these questions, it may be time to declutter your marketing portal and put some simple processes in place to easily keep things fresh moving forward.
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Tags:
MRM,
marketing resource management,
streamline marketing,
distributed marketing,
marketing portal,
marketing resource management best practices
For marketers, a primary goal is to maximize marketing ROI by ensuring marketing spend produces the best results. This means sending campaigns to the right people, at the right time, with the right message. But how can you know what’s right?
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Tags:
marketing ROI,
campaign management,
brand consistency,
marketing campaign,
target marketing,
marketing data analytics,
data-driven marketing,
market research,
data-driven marketing campaigns
Technology has made it easier than ever for distributed organizations to execute marketing campaigns at the local level. With marketing resource management (MRM) systems, programs can be centrally managed by corporate marketing to maintain control over things like brand standards, custom requests, messaging, regulatory compliance, and approvals, while also empowering local teams to customize campaigns to provide greater relevance to their local customers.
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Tags:
bank marketing,
campaign management,
marketing campaign,
MRM,
marketing technology,
Insurance Marketing,
marketing resource management,
local marketing,
distributed marketing,
franchise marketing
Our Guest: Sean Hampton, SVP Chief Marketing Officer
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Tags:
bank marketing,
corporate branding,
marketing technology,
marketing operations,
relationship-building,
strategic marketing,
banking customer experience,
martech,
Bank Marketing Today by Vya,
podcast,
Actionable Marketing Data
For the first time ever, the Big Four U.S. banking institutions—JPMorgan Chase, Bank of America, Citigroup, and Wells Fargo—saw their combined assets exceed $10 trillion, which represents more than half the U.S. total. Mid-size banks face increasing competition from these mega banks that have been investing for over a decade in fintech solutions such as payments platforms, mobile banking, investment apps and automation of financial services and processes.
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Tags:
bank marketing,
customer retention,
market research,
customer satisfaction
