Marketers invest significant time and resources in creating campaigns they hope will engage their target audiences, increase sales and grow their businesses. But, of course, in today’s marketing environment, hope is not enough. Marketers need to be able to make confident marketing decisions about how they invest their marketing dollars – which channels to use and when to use them – in order to achieve the greatest return on their investment.
Dec 22, 2020
As you may have heard, Direct Options recently became part of the Vya family. This gives us the opportunity to share our customer data management and analytics experience and knowledge with the growing community of Vya friends and followers. I am thrilled to be able to kick off this knowledge sharing with some thoughts on what I believe is the essential element of any data-driven marketing strategy: usable data.
Sep 29, 2020
Like so many businesses, Vya has been assessing the longer-term impacts of COVID-19 – for our own business and for our clients. While we can’t fully predict what will happen next, we do believe that in a post-COVID economy, you can’t just go back to being the company you were before 2020.
Even though 2020 may feel like the year of “going nowhere,” the truth is, many organizations are moving in new directions with speeds and efficiencies never seen before. The question for many is whether the crisis-driven changes they are making are temporary, or will they last as companies emerge from the challenges brought on by the pandemic?
Our Guest: Jim Stadler, Executive Vice President,
Chief Marketing & Communications Officer
Company: First Midwest Bank
Jun 05, 2020
These days, flexibility is a powerful tool for maintaining balance and navigating uncertainties. This applies especially to marketers who may be managing campaigns across multi-location businesses, facing dynamic local market conditions.
Apr 21, 2020
With more and more video conferences, meetings, and gatherings happening over Zoom, we thought it would be fun to offer some creative backgrounds for you to download and use.
As we, at Vya, have been working through the COVID-19 crisis, supporting the marketing and communications needs of our clients and developing our own marketing and messaging, we have learned from, and continue to reference, many useful resources. Here is a list of what I have found to be the most helpful resources for marketing during the coronavirus pandemic.
Podcast Transcript: How to bring a brand story to life in an industry undergoing consolidation and acquisitions
Mar 16, 2020
Podcast Transcript: How to Bring Cross Functional Teams Together to Focus on the Strategic Side of Marketing
Feb 19, 2020
Our Guest: Kevin Mackiewicz,
Vice President | Marketing Director, Wealth and Asset Management
Company: Fifth Third Bank