Dec 22, 2020
Marketers invest significant time and resources in creating campaigns they hope will engage their target audiences, increase sales and grow their businesses. But, of course, in today’s marketing environment, hope is not enough. Marketers need to be able to make confident marketing decisions about how they invest their marketing dollars – which channels to use and when to use them – in order to achieve the greatest return on their investment.
Tags: direct mail, QR Codes, marketing campaign, email marketing, brand awareness, marketing data analytics, data-driven marketing, customer data management, Actionable Marketing Data
As you may have heard, Direct Options recently became part of the Vya family. This gives us the opportunity to share our customer data management and analytics experience and knowledge with the growing community of Vya friends and followers. I am thrilled to be able to kick off this knowledge sharing with some thoughts on what I believe is the essential element of any data-driven marketing strategy: usable data.
Tags: marketing data analytics, data-driven marketing, customer data management, Actionable Marketing Data
Sep 29, 2020
Like so many businesses, Vya has been assessing the longer-term impacts of COVID-19 – for our own business and for our clients. While we can’t fully predict what will happen next, we do believe that in a post-COVID economy, you can’t just go back to being the company you were before 2020.
Tags: data, marketing data analytics, data-driven marketing, data and analytics, customer data management
Even though 2020 may feel like the year of “going nowhere,” the truth is, many organizations are moving in new directions with speeds and efficiencies never seen before. The question for many is whether the crisis-driven changes they are making are temporary, or will they last as companies emerge from the challenges brought on by the pandemic?
Tags: marketing process optimization, local marketing, marketing operations, franchise, streamline marketing, distributed marketing, franchise local marketing, flexible marketing
Our Guest: Jim Stadler, Executive Vice President,
Chief Marketing & Communications Officer
Company: First Midwest Bank
Tags: branding, bank marketing, brand consistency, customer experience, strategic bank marketing, Bank Marketing Today by Vya, podcast, mergers & acquisitions, brand story, brand awareness
Jun 05, 2020
These days, flexibility is a powerful tool for maintaining balance and navigating uncertainties. This applies especially to marketers who may be managing campaigns across multi-location businesses, facing dynamic local market conditions.
Tags: brand consistency, local marketing, streamline marketing, distributed marketing, flexible marketing
Apr 21, 2020
With more and more video conferences, meetings, and gatherings happening over Zoom, we thought it would be fun to offer some creative backgrounds for you to download and use.
Tags: video
As we, at Vya, have been working through the COVID-19 crisis, supporting the marketing and communications needs of our clients and developing our own marketing and messaging, we have learned from, and continue to reference, many useful resources. Here is a list of what I have found to be the most helpful resources for marketing during the coronavirus pandemic.
Tags: marketing tools, bank marketing, resources, franchise, crisis communication
Mar 16, 2020
Our Guest: Eric Giesecke, Chief Marketing Officer
Company: WesBanco
Tags: branding, bank marketing, brand consistency, customer experience, strategic bank marketing, Bank Marketing Today by Vya, podcast, mergers & acquisitions, brand story, brand awareness
Feb 19, 2020
Our Guest: Kevin Mackiewicz,
Vice President | Marketing Director, Wealth and Asset Management
Company: Fifth Third Bank
Tags: bank marketing, customer experience, sales and marketing alignment, strategic bank marketing, Bank Marketing Today by Vya, sales enablement, podcast, mergers & acquisitions
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