Making a local connection can be a good way to capture your audience’s attention. But, how do you effectively adapt your content to local buyers and markets? Below are some tactical steps for localized marketing.
4 Steps for Localized Marketing
Jan 27, 2016
Tags: localized marketing, marketing resource management, local marketing, distributed marketing
As many marketing professionals know, the marketing management process often gets bogged down in redundant, routine tasks. These tasks, such as tracking down approvals, locating collateral, managing budgets, do little to help you achieve corporate goals. To really make an impact on the business, marketers need to identify opportunities to automate insignificant tasks to free up time for strategic endeavors. Marketing resource management (MRM) systems are one example of a technology designed to optimize marketing workflow. Here’s your guide to opportunities for optimizing your marketing management process.
Tags: brand management, campaign management, marketing resource management, local marketing, marketing operations, distributed marketing, marketing management process
Looking forward: 3 marketing innovations for 2016
Dec 22, 2015
Last week, we took a moment to look back at 2015’s biggest marketing trends. This week, we’re looking forward to the marketing innovations in store for 2016.
Tags: marketing strategy, marketing innovation, financial services marketing
Looking back: 4 marketing trends of 2015
Dec 17, 2015
Taking a look back at some of 2015’s biggest marketing trends can be a great way to review the year, and think toward 2016 marketing strategy – if you haven’t already done so.
Tags: marketing strategy, financial services marketing, personalized marketing
‘Tis the season to….simplify.
Dec 10, 2015
This time of year, excess can be all around us. Too often, the holidays quickly become overwhelming and a source of stress instead of something to enjoy. To me, it’s all about getting back to the basics.
It’s about making things easier by removing items off my to-do lists, where appropriate, and staying focused on what really matters.
Tags: leadership, Vya, Simplify
“Dear Sir or Madam…”
In the days before technology made it easier to personalize correspondence, it would be common to get several pieces of mail addressed to “sir or madam” or “resident” on any given day.
However, technology like marketing resource management systems has changed this. Savvy marketers can do more than customize the name of the person receiving the note. They can also tailor messages and images, both digitally and in print.
Tags: insurance, direct mail marketing, marketing resource management, personalized marketing
Franchises face unique challenges when it comes to local marketing. They are reliant on local owners to share corporate-supplied marketing campaigns and messages, but are not always able to measure effectiveness, or even tell if franchisees used materials provided.
That can be a big problem. If franchisees aren’t engaged in marketing strategies and techniques, then customers aren’t receiving carefully crafted materials – representing a loss to revenue and a waste of time and money spent creating campaigns that never get used.
Tags: localized marketing, local marketing, franchise, marketing strategies, marketing techniques, distributed marketing, Drive sales, through-channel marketing, franchisee marketing, franchise marketing campaign, franchise marketing
Today’s business landscape is constantly changing. Customers are in the driver seat, demanding new products and services, and expecting businesses to always be available. All the while, technology lets us deliver more faster than ever before, while connecting with more and more consumers.
It’s a competitive environment. And it’s one where companies must be agile in order to meet new demands, adapt to new technology and stand out in the marketplace.
Tags: marketing leadership, financial services marketing, Competitive advantage, agile marketing
Brand consistency is more than just typeface, logos and colors. It’s about delivering a brand experience with your products, services and people that customers begin to expect and anticipate. That consistent experience ultimately helps your brand stand out from competition and drive sales.
Make the path to purchase easier with a consistent, compelling brand experience across local markets.
Tags: brand consistency, franchise, brand loyalty, brand development
Build a better brand experience from the bottom up
Nov 05, 2015
In the manufacturing industry, one of marketing’s greatest asset are the sales channels, on the ground, in local markets, who are responsible for representing, sharing and selling a brand’s products or services.
But how can you break through the noise of the sales room floor? The consumer shopping experience is very different today, and sales channels represent several different brands all at once – including competing brands.
Tags: manufacturing marketing, customer experience, brand loyalty, bottom up branding, bottom up marketing
