Managing local grand opening events can be a challenge when you operate in a distributed marketing model. As a corporate marketer you want to support the success of the new location and ensure brand consistency. At the same time, you want to enable your local team the flexibility to create an event that resonates with their local market.
We’ve supported many clients’ local grand opening events. From franchisors facilitating new franchise openings to banks launching newly acquired local branches, here are some guidelines based on our experience: