Today’s marketing environment can be frenetic to say the least, and effective marketing management is all about strategy. Your budget and resource constraints limit the number of activities your team can reasonably support in any given week or month, and making time to accomplish the most important activities demands expert prioritization. Here are four steps for boosting marketing productivity.

Here we provide the latest information and statistics you need to know regarding mobile adoption in the financial services industry and best practices for improving adoption once your mobile strategy is in place.

Just because QR codes are more prevalent does not necessarily mean they are being used in the most effective manner. It is easy to get caught up in the newness of this marketing tool and use QR codes haphazardly instead of incorporating them into a well planned marketing strategy. In recent blog posts we addressed the promotions, price and product aspects of your marketing strategy and how the use of QR codes can fit into each of these plans. Today we will discuss “place” or your product distribution strategy.

In Part 1 of our series on Building Brand Trust, we discussed strategies for building trust through social media and customer communities. While companies should always strive for a proactive approach to building brand trust, however, there are times when trust has been broken and needs to be restored. Here we discuss strategies for repairing broken trust – even when it may seem like an impossible task.

As more consumers embrace the use of smart phones, QR codes are being increasingly utilized as a marketing tool. QR codes present an opportunity to easily connect with your clients and potential clients by having your product information easily accessible to scan.

During Cincinnati’s recent BrandHUB launch, we had the opportunity to hear Guy Kawasaki speak. His second pillar of enchantment, trustworthiness, struck a chord of relevance with us, especially to building brand trust. Whether you’re an individual or a business, trust is integral to success. To build trust, you first need to extend trust; then, follow it up by modeling trust through authentic and transparent customer communications. Here are three guidelines:

QR codes are showing up more and more these days as marketers continue to develop innovative ways to use them. Since QR codes provide a targeted way to deliver a message, it is important to approach them with a specific strategy in mind, so the information is always timely and relevant. Part 1 of our discussion on Effectively Integrating QR Codes into Your Marketing Strategy addressed the promotions aspect of your marketing strategy. Part 2 focuses on a potentially very fluid aspect of the marketing plan – price.

Review you pricing plans.

Mobile-optimized websites are becoming an essential tool for delivering sales conversions and promoting the sale. Here we summarize the latest information you need to know about consumer pre-purchase behavior and demand for mobile websites, including strategies for converting customers with a mobile-optimized website – both in-store and online.

Here at DocuStar, we have extensive experience helping client marketing teams execute highly targeted marketing campaigns through the integration of digital marketing technology and variable data printing. To help share best practices in multichannel campaign management, we are pleased to announce a new monthly blog series providing multichannel campaign ideas. As the New Year approaches, here are some creative ideas for crafting your own multichannel campaigns this January.

As marketers embrace growing volumes of customer data, variable data printing (VDP) is a way to make that data come to life and to help prospects and customers make an emotional connection with your brand. While it may sound complex, campaign personalization via VDP is within reach and can be executed at varying levels of sophistication with your Big Data efforts. Whether you are just beginning to put structure around your customer data for the first time or are further down the path, variable data printing can be an effective approach to personalizing marketing campaigns. Here’s your quick guide to making big data connect – no matter the sophistication of your customer data.