Nov 06, 2012
A recent study sponsored by the Columbia Business School and the New York American Marketing Association reports that 70% of marketers surveyed* say that marketing efforts are under greater scrutiny than ever before, and many marketers still don’t have a consistent understanding of what marketing ROI is: When asked to define what “marketing ROI” meant for their own organization, 37% of respondents did not mention financial effects.
Tags: marketing ROI, MRM, marketing resource management, marketing resource management ROI, MRM investment, MRM ROI
Oct 30, 2012
Changes in the consumer buying cycle have completely transformed Marketing’s approach, and the biggest harbinger of this change is that consumers might move on before you ever knew they were customers. Competing successfully in this new environment requires three foundational building blocks:
Tags: MRM, Continuity Campaigns, personalization, marketing resource management, sales and marketing alignment
Oct 25, 2012
Tenacious and intentional, innovative companies inspire us by pushing the envelope of what is currently possible and envision the future by relentlessly challenging the status quo. We can all learn from, and emulate, their boldness.
Tags: marketing innovation
Oct 11, 2012
Generating financial value through marketing investment is a topic we’re passionate about at DocuStar, and we’re looking forward to hearing Cincinnati Bell’s CEO, Jack Cassidy, deliver his upcoming Return on Innovation keynote at the 2012 Cincinnati Innovation Summit.
As consumers have embraced social media in the Digital Age, they are conducting more research online than ever before.The digital environment is rapidly evolving, and navigating it requires the insight and collaboration of multiple departments.
Tags: branding, MRM, marketing strategy, marketing resource management
According to iMedia Connection, it is estimated that manufacturers invest $50 to $520 billion dollars in co-op marketing programs annually. In comparison to the estimated total U.S. advertising spend this year of $153 billion, reports iMedia, that translates to a lot of money available for co-op programs, but much of this funding is “left on the table.” According to the article:
Tags: co-op marketing, manufacturing marketing, marketing process optimization, insurance, Distributed Sales Model, MRM, marketing technology, marketing resource management, financial services marketing
Oct 02, 2012
November brings perfect temperatures for curling up around the fire with a cup of your favorite warm beverage, conjuring images of family togetherness and thankfulness alike. In the spirit of thankfulness, here are five creative QR code themes to connect with your customers this November.
Tags: marketing ideas, QR Codes, insurance, marketing campaign, Building Products, Retail, financial services marketing
Aug 30, 2012
The maxim, “Work smarter, not harder” has never been more relevant than in today’s resource-pressed marketing environment, and multichannel marketing is becoming essential to shortening the path from campaign to conversion. According to a recent study conducted by Forrester Research on behalf of Sitecore (n=226), “86% of marketers surveyed either agree or completely agree (Top 2 answers on a 5 point scale) that successfully integrating multiple channels under a single integrated marketing strategy is critical to their long-term success.”
Tags: marketing campaign, marketing strategy, marketing technology, financial services marketing
Leadership Toolset #6: Customer Advocacy
Marketing personalization touches everything from the digital media we consume such as our Netflix queues and viewing histories to the transactional business relationships we maintain with financial institutions and cell phone carriers. The level of personalization that can be delivered in marketing communications depends on what you know about your customers and prospects. As marketers in the era of big data, however, it’s critical that we differentiate between personalization that builds consumer trust and the kind that erodes it – all while showing respect for our targets. Here are some guidelines.
Tags: marketing campaign, MRM, personalization, localized marketing, marketing resource management
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