Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the March Marketing News Snapshot.
March 2014 Monthly Marketing News Snapshot
Mar 27, 2014
Tags: facebook, Twitter, mobile, marketing, email marketing, social media, charity, instagram, trend, future, centscere, social startups, news, digital, brands, emarketer, direct marketing news, snapshot, local marketing automation
February 2014 Monthly Marketing News Snapshot
Feb 27, 2014
Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the February Marketing News Snapshot.
Tags: facebook, Twitter, mobile, marketing, email marketing, social media, charity, instagram, trend, future, centscere, social startups, news, digital, brands, emarketer, direct marketing news, snapshot, local marketing automation
July 2013 Monthly Marketing News Snapshot
Jul 13, 2013
Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the July Marketing News Snapshot.
Tags: digital marketing, marketing news, LinkedIn, July, multichannel marketing, social media, real-time marketing, local marketing automation
Desired Traits of Your Non-Human Employees
Jun 25, 2013
We all have a pretty good idea of what traits we like to see in new employees. There’s a laundry list of cliché adjectives nearly every manager at some point is guilty of pulling from when putting together a job listing. We want our candidates and future employees to be dynamic, motivated self-starters with a passion for whatever their specific role will entail. The point is we know, almost to a fault, what we’re looking for in an employee.
Well, any human employee, that is.
Tags: creative production management, integration, marketing technology, marketing resource management, local marketing automation
Three Ways Technology is Helping Marketers
Jun 11, 2013
From Deadlines to bottom-lines, I put my marketing department under constant pressure to show ROI. This means every project and every process must be evaluated and prioritized based on the resources available and the return it will generate. In short, you need to get the most out of your team at all times. Basically, success comes down to productivity.
Tags: creative production management, workflow, marketing budget, process automation, collaboration, marketing technology, marketing productivity, marketing resource management, local marketing automation
Whether you are in the financial services, insurance or manufacturing (e.g. building products) verticals, planning joint campaigns with your distributed sales channels is a great way to generate new up-sell and cross-sell business. Because they already know and likely trust your business, existing customers are a prime audience for additional sales, but they may not be properly informed about the full scope of products or services in your portfolio. You may expect that your distributors are taking initiative to nurture up-sell and cross-sell business from their current customers, but they may need a little push. However, if you provide direction and make it easy for distributors to participate, you can both profit. Here’s how:
Tags: Marketing Programs, insurance, marketing campaign, Distributed Sales Model, Building Products, MRM, marketing resource management, local marketing automation, financial services marketing, sales and marketing alignment
Three Ways to Bridge the Digital Talent Gap
Mar 07, 2013
As we discussed in a previous post about the emergence of the Chief Digital Officer, there is a growing gap in what marketing, advertising and PR professionals have been trained to do and what they are ideally expected to do in their roles. New technologies demand new skills, and as businesses learn to harness those technologies in different functional areas, the job descriptions of marketers are evolving past traditional notions.
Tags: digital marketing, ROI, talent gap, data analysis, chief digital officer, advertising technology, MRM, marketing resource management, local marketing automation
Four Steps to Marketing Productivity
Dec 20, 2012
Today’s marketing environment can be frenetic to say the least, and effective marketing management is all about strategy. Your budget and resource constraints limit the number of activities your team can reasonably support in any given week or month, and making time to accomplish the most important activities demands expert prioritization. Here are four steps for boosting marketing productivity.
Tags: MRM, marketing strategy, marketing productivity, marketing resource management, local marketing automation
How to Change Marketing Technology Vendors
Aug 21, 2012
Last week, we shared 7 signs that could mean your marketing technology vendor isn’t measuring up. If you’re facing any of those challenges you may have decided it’s time to roll up your sleeves and change marketing resource management technology vendors. Here are some guidelines to help ensure a successful transition.
Tags: marketing technology, personalization, marketing resource management, local marketing automation
In our previous blog, The #1 Reason Marketing Technology Implementations Fail, we discussed how marketing service providers can stand in the gap between your marketing technology solution and your biggest challenge – finding time and resources to manage the solution you deployed. However, if your marketing technology vendor isn’t able to go the extra mile in the trenches to help you realize the full benefits of your marketing technology solution, then it may be time to change vendors. Here are 7 warning signs that something is amiss.
Tags: MRM, marketing technology, marketing resource management, local marketing automation
