How to Strategically Reduce Marketing Costs

Jun 21, 2012

In marketing strategy, sometimes the difference between good and great marketing

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Tags: QR Codes, MRM, marketing strategy, marketing resource management, local marketing automation

Three Steps to Agile Marketing

Jun 12, 2012

This quote from a recent MarketingProfs article pretty much sums it up: "We are operating in an increasing social and real-time environment where things are happening faster and traditional approaches to marketing planning just can't keep up." —Frank Days, vice-president of marketing, Correlsense

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Tags: MRM, marketing strategy, social media, marketing resource management, local marketing automation

What the Technology Explosion Means for Marketing… and IT

Apr 19, 2012

As new marketing technologies proliferate, businesses face a dramatic shift in the traditional model of technology management, creating an emergent need to bridge the IT-Marketing gap with marketing technology champions. With this shift has come the advent of the Marketing Technology Office, which, according to a new report from Forrester Research, works to organize all customer data in a central framework for the adaptive enterprise.

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Tags: MRM, marketing technology, marketing resource management, local marketing automation

The Marketing Tightrope – Balancing Marketing’s Tactical and Strategic Roles

Mar 22, 2012

Marketing professionals are called to deliver tactical marketing support while maintaining a big-picture, strategic view, and it can be hard to find balance between the two competing priorities. Tactical and strategic marketing functions can be especially hard to balance because they divide our focus between important, urgent and important, not urgent activities (think Stephen Covey’s Quadrant I & II activities). Tactical execution against strategic goals is critical for driving marketing results, but it’s important not to skew so far towards the tactical that focus on strategic activities wanes: Strategic marketing activities help to bolster marketing innovation. Here are some of our suggestions for helping to find and maintain balance.

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Tags: MRM, marketing innovation, marketing productivity, marketing resource management, local marketing automation

5 Ways to Make Time for Marketing Innovation

Jan 24, 2012

It is important for marketing to be both tactical and strategic. As a deadline-driven and fast-paced function, however, marketers tend to juggle multiple high priority projects at various stages in the campaign management lifecycle, and it can be challenging to make time for strategic marketing planning and innovation – especially given today’s environment of staffing and budget constraints. Tactical execution without the strategy component will render marketing initiatives less effective, but strategy cannot exist in a vacuum either. Here are five simple approaches for making time to be innovative while gaining better command over tactical functions.

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Tags: MRM, marketing innovation, marketing productivity, marketing resource management, local marketing automation

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