Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the February Marketing News Snapshot.
Instagram Captures Higher Interaction Rates than Facebook | While Instagram’s community of 150 million monthly active users was a fraction of the size of Facebook’s, and even smaller than Twitter’s, the digital marketing organization found that interaction rates for posts made by the 249 prestige brands studied were some 15 times higher than those on Facebook. Read the full article. (eMarketer, 2/21/2014)
Marketing Automation to Hit $1.9 Billion by 2020 | Marketers pumped some serious cash into marketing automation software (MAS) sector last year. Should the current trajectory continue, automation will be a $1.9 billion industry within the next six years, according to analysis from growth and partnership company Frost & Sullivan. Read the full article. (Direct Marketing News, 2/19/2014)
The Future of Email: Mobile-Only Viewership | Mobile usage isn’t declining any time soon, and research found that this trend is shaping the future of email. Mobile email’s share of all opens grew five percent last quarter to claim 55 percent of the total. Read the full article. (eMarketer, 2/25/2014)
Social Startups: Centscere Simplifies Charitable Giving, One Cent at a Time, Through Social Change | You simply exchange a few pennies for your Tweets, and Facebook posts and likes. Each time you perform one of these actions, you give your specified amount to the charity you choose on Centscere. There is no minimum, unlike Centscere competitors, which stems from Dickerson’s "pocket change" experience and wanting to create a way to give that’s affordable yet impactful. Your credit card is charged every time you reach $7.99 in donations. It’s easy to track your giving, update your donations, or change your charity through Centscere. Read the full article. (Social Media Today, 1/15/2014)