Three Ways to Bridge the Digital Talent Gap

Mar 07, 2013

As we discussed in a previous post about the emergence of the Chief Digital Officer, there is a growing gap in what marketing, advertising and PR professionals have been trained to do and what they are ideally expected to do in their roles. New technologies demand new skills, and as businesses learn to harness those technologies in different functional areas, the job descriptions of marketers are evolving past traditional notions.

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Tags: digital marketing, ROI, talent gap, data analysis, chief digital officer, advertising technology, MRM, marketing resource management, local marketing automation

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