Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the July Marketing News Snapshot.
Ignore Marketing Automation ‘At Your Peril’
“In its latest global report, analyst firm Ovum says that marketing automation is becoming a ‘business imperative for attracting and keeping customers,’ and is central to the long-term survival of the modern enterprise.” Peter Dinham elaborates on this report and discusses the implications it could have within the marketing community. Read the full article. (7/12/2013, ITwire)
Two Fundamental Truths about Digital Marketing You Need to Embrace Immediately
ClickZ’s Marko Muellner breaks down the two fundamental truths in digital marketing as identified in the book “Momentum: How Companies Become Unstoppable Market Forces.” What are those truths? 1) Digital products are never finished and 2) digital products never stand alone. Muellner discusses the implications of these statements, citing references from the book and offering his own insight. Read the full article. (7/23/2013, ClickZ)
LinkedIn Introduces Sponsored Updates for Companies
LinkedIn has finally jumped on the bandwagon with Twitter and Facebook and will allow sponsored updates for companies to reach users that are not already following them. According to David Hahn, LinkedIn’s vice president of product management, "Marketers can target Sponsored Updates to any segment of our premium audience based on professional profile data across more than 225 million members." Read the full article. (7/23/2013, Mashable.com)
The Multichannel Marketing Maturity Model: What Stage Are You At?
In 2012, analyst Forrester carried out a thought leadership piece commissioned by Sitecore called “The Multichannel Maturity Mandate.” Forrester boiled multichannel marketing down into for stages of maturity, all of which are discussed in this article from Shawn Cabral at MyCustomer.com. Read the full article. (7/25/2013, MyCustomer via CMO.com)
Email Leads Real-Time Marketing Channels
As real-time marketing becomes more prevalent and valued among top marketing minds, eMarketer looks at the numbers to gain better insight into the practice. They found that email was by far and away the most utilized channel for real-time, personalized messaging (a 20-point gap to web channels in second). The article also compares current trends with marketers’ future plans and goals for their real-time marketing strategies. Read the full article. (7/26/2013, eMarketer)