Liz Schaefer

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Recent Posts

Streamlined Marketing: Tips for Templating Success

Jun 05, 2020

These days, flexibility is a powerful tool for maintaining balance and navigating uncertainties. This applies especially to marketers who may be managing campaigns across multi-location businesses, facing dynamic local market conditions.

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Tags: brand consistency, local marketing, streamline marketing, distributed marketing, flexible marketing

Marketing and HR: Collaborating on Recruiting and Brand Success

Jan 30, 2020

The national unemployment rate was 3.5% in December, a fifty-year low. Sounds like good news, right? For employers, low unemployment means fewer individuals applying for job vacancies. So, it’s no surprise that recruiting is one of the top challenges businesses face in 2020.

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Tags: corporate culture, human resources, collaboration, MRM, marketing technology, customer experience, marketing resource management, brand experience, recruiting

Internal Relationships: A Key to Bank Marketing’s Strategic Impact

Oct 28, 2019

Imagine trying to recruit top marketing talent without the help of HR, or implementing a new CRM system without the skills and abilities of your IT department. To be effective, marketing needs to be supported by a strong network of internal partnerships.

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Tags: bank marketing, financial services, MRM, marketing strategy, marketing technology, marketing resource management, relationship-building, strategic bank marketing

Fostering a Corps of Active Brand Promoters

Sep 10, 2019

Word-of-mouth referrals and recommendations are the currency of business success today. More than ever, they are key to establishing trust and building awareness. According to Nielsen, 83% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products and services, making them a powerful resource to amplify your message.  

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Tags: marketing process optimization, bank marketing, brand advocacy, MRM, marketing technology, Insurance Marketing, marketing resource management, local marketing, local marketing automation, franchise, franchise local marketing

Report: How National Franchise Brands Are Getting Local with Marketing

Jan 02, 2019

The latest industry research shows, that while national franchise brands continue to invest heavily in national advertising to build brand awareness and favorability, they’re increasingly taking their marketing programs to the local level to drive engagement.

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Tags: local marketing budgets, franchise, franchise local marketing

Marketing Resource Management - How to Ensure a Successful Implementation

Aug 16, 2018

Today’s marketers are increasingly adopting marketing resource management (MRM) solutions to help them manage a number of core use cases, from ensuring brand consistency and content localization to budget and workflow management.

As a considered investment, due diligence is essential for finding the right MRM technology partner for your organization. In addition to evaluating MRM software capabilities, think about what happens after you make your selection. How will the solution be implemented and supported?

Following are some suggested measures to help ensure a successful MRM implementation.

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Tags: MRM, marketing technology, marketing resource management, marketing technology buyer's guides

How to Help Franchisees Up the Quality Quotient of Their Local Marketing

Jun 15, 2017

Experts estimate today’s US consumer is exposed to as many as 10,000 brand messages a day. More than ever, marketers need to deliver relevant messages, through multiple channels, with enough frequency to gain recognition and engagement. Every consumer touchpoint counts. Which means the quality of marketing campaigns is critical to breaking through the noise.

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Tags: marketing resource management, local marketing, franchise, franchise local marketing, ad systems

How to Foster a Marketing Culture at the Local Franchisee Level

Jan 26, 2017

Running a local franchise business requires a broad skillset. From day-to-day operations management, customer service, accounting and business planning, to HR, inventory control and facilities management—franchise business owners wear many different hats. For many franchisees, one hat that never seems to fit quite right is that of marketer.

That’s not to say that franchisees lack an understanding of the importance of marketing and promotion to the success of their business. In fact, in a recent survey of franchise SMBs by local media researcher BIA/Kelsey, franchise owners reported more than half of their business is derived from promotions.

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Tags: localized marketing, marketing productivity, marketing resource management, local marketing automation, franchise, streamline marketing, scale local marketing, franchise marketing software, getting franchises to do marketing campaigns, turnkey marketing campaign, local marketing resource management

Step Up to Creative Production Management that Won’t Leave You in an Abandoned ‘MOOD’

Nov 29, 2016

If you’ve been managing your creative projects with IBM’s Marketing Operations OnDemand (MOOD) system, previously known as Unica Marketing Operations OnDemand, you might be feeling abandoned since IBM announced it plans to end support for the product on June 30, 2017.

Instead of feeling abandoned, how about feeling supported? Vya has a great alternative for MOOD users. Our Vya creative production systems enable users to seamlessly route, approve and track progress on creative projects. Even better, we just announced a new release of the system with an upgraded user experience and enhanced reporting capabilities.

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Tags: creative production management, MRM, marketing resource management

Local Marketing Insights Could Be Hiding in Your MDF Funds

Apr 21, 2016

There are many industries that use some form of MDF, co-op, or local advertising funds. Whether it is manufacturing companies selling through dealers or franchisors selling through franchisees for example, these industries who don’t sell directly to consumers can find it challenging to get a complete picture of their customer at the local level. Fortunately, by effectively managing and tracking how local marketing dollars are being spent, you can gain marketing insights that you may be missing today:

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Tags: localized marketing, local marketing, MDF funds, local marketing budgets, sales support, sales and marketing alignment, marketing budget management, co-op dollars

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