Liz Schaefer

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Recent Posts

How Your Marketing Portal Can Support Menu Flexibility During Unpredictable Times

Mar 30, 2022

Stephen Covey, the bestselling author of The 7 Habits of Highly Effective People, once said, “If there’s one thing that’s certain in business, it’s uncertainty.” I’m not sure that even Mr. Covey could have envisioned just how uncertain things would become.

Indeed, those in the restaurant business are managing through unprecedented uncertainty every day. In a recent survey by the National Restaurant Association, 96% of restaurant operators said they experienced supply delays or shortages of key food or beverage items in recent months.

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Tags: MRM, marketing resource management, franchise marketing, marketing portal, Restaurant marketing, menu flexibility, location profile management

What is Marketing Asset Management?

Oct 21, 2021

Marketing asset management is software that enables marketers to efficiently and effectively deploy and manage approved, locally customizable marketing assets across their distributed organizations.

Marketers have a tough job to do – particularly in distributed organizations. Managing all the materials for marketing campaigns, events, programs and sales teams across multiple regions can have you running in circles. To accomplish marketing goals and maintain sanity, effective marketing asset management is essential.

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Tags: brand consistency, MRM, marketing resource management, marketing asset management, financial services marketing, streamline marketing, distributed marketing, marketing portal, marketing resource management best practices

How Marketing and HR Can Team Up to Overcome Recruiting and Hiring Challenges

Oct 01, 2021

We’ve all seen the headlines – job openings in the U.S. are at a record high. According to the latest report from the Bureau of Labor Statistics, employers nationwide are struggling to fill more than 9.2 million job openings. The events of 2020 have created an unusual workforce environment, marked simultaneously by higher unemployment and a labor shortage.

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Tags: corporate culture, human resources, collaboration, MRM, marketing technology, customer experience, marketing resource management, brand experience, recruiting

Tips for Keeping Your Marketing Portal Fresh

Jul 28, 2021

Be honest… is your marketing resource management (MRM) system (marketing portal) in need of the Marie Kondo tidying up treatment? Do your users have to sift through years of outdated materials to find a marketing piece that matches their current needs? Are new materials going unused simply because users can’t find them amidst the volumes of outdated assets?

If you answered yes to any of these questions, it may be time to declutter your marketing portal and put some simple processes in place to easily keep things fresh moving forward.

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Tags: MRM, marketing resource management, financial services marketing, streamline marketing, distributed marketing, marketing portal, marketing resource management best practices

5 Ways to Structure Campaign Execution for Distributed Marketing

May 26, 2021

Technology has made it easier than ever for distributed organizations to execute marketing campaigns at the local level. With marketing resource management (MRM) systems, programs can be centrally managed by corporate marketing to maintain control over things like brand standards, custom requests, messaging, regulatory compliance, and approvals, while also empowering local teams to customize campaigns to provide greater relevance to their local customers.

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Tags: campaign management, marketing campaign, MRM, marketing technology, Insurance Marketing, marketing resource management, local marketing, financial services marketing, distributed marketing, franchise marketing

Franchisors: Emerge a Better, More Efficient Marketing Organization Post-Pandemic

Aug 28, 2020

Even though 2020 may feel like the year of “going nowhere,” the truth is, many organizations are moving in new directions with speeds and efficiencies never seen before. The question for many is whether the crisis-driven changes they are making are temporary, or will they last as companies emerge from the challenges brought on by the pandemic?

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Tags: marketing process optimization, local marketing, marketing operations, franchise, streamline marketing, distributed marketing, franchise marketing, flexible marketing

Streamlined Marketing: Tips for Templating Success

Jun 05, 2020

These days, flexibility is a powerful tool for maintaining balance and navigating uncertainties. This applies especially to marketers who may be managing campaigns across multi-location businesses, facing dynamic local market conditions.

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Tags: brand consistency, local marketing, streamline marketing, distributed marketing, flexible marketing

Marketing and HR: Collaborating on Recruiting and Brand Success

Jan 30, 2020

The national unemployment rate was 3.5% in December, a fifty-year low. Sounds like good news, right? For employers, low unemployment means fewer individuals applying for job vacancies. So, it’s no surprise that recruiting is one of the top challenges businesses face in 2020.

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Tags: corporate culture, human resources, collaboration, MRM, marketing technology, customer experience, marketing resource management, brand experience, recruiting

Internal Relationships: A Key to Bank Marketing’s Strategic Impact

Oct 28, 2019

Imagine trying to recruit top marketing talent without the help of HR, or implementing a new CRM system without the skills and abilities of your IT department. To be effective, marketing needs to be supported by a strong network of internal partnerships.

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Tags: MRM, marketing strategy, marketing technology, marketing resource management, relationship-building, financial services marketing, strategic bank marketing

Fostering a Corps of Active Brand Promoters

Sep 10, 2019

Word-of-mouth referrals and recommendations are the currency of business success today. More than ever, they are key to establishing trust and building awareness. According to Nielsen, 83% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products and services, making them a powerful resource to amplify your message.  

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Tags: marketing process optimization, brand advocacy, MRM, marketing technology, Insurance Marketing, marketing resource management, local marketing, local marketing automation, franchise, financial services marketing, franchise marketing

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