How to Create a Learning Environment for Your Marketing Team

May 15, 2014

Has rational ignorance impacted your organization’s social media activity yet? Rational ignorance is the decision not to become more informed about something because the perceived cost of the additional intelligence — in terms of both effort and expense — is more than the expected return on the knowledge gained.

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Tags: Twitter, marketing, social media, learning, training, organization

April 2014 Monthly Marketing News Snapshot

Apr 30, 2014

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the April Marketing News Snapshot.

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Tags: facebook, Twitter, mobile, marketing, email marketing, social media, mashable, charity, instagram, trend, future, centscere, social startups, marketingprofs, news, digital, brands, emarketer, direct marketing news, snapshot, local marketing automation

The Disappearance of Work Ethic – And How to Get it Back

Apr 29, 2014

DocuStar is delighted to welcome Eric Chester to our Marketing Organizational Leadership series. Eric is an award-winning keynote speaker and author of Reviving Work Ethic: A Leader’s Guide to Ending Entitlement and Restoring Pride in the Emerging Workforce.

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Tags: facebook, marketing, technology, Marketing Organizational Leadership, executive, employer, employee, progress, business, workplace, innovation, gen x, gen y, millenials, work ethic

How to Identify Your Ideal Customer Profile – and Why it’s Important

Apr 22, 2014

There’s a big payoff to understanding your market – the better you get to know your target customer, the bigger the rewards. Focusing on selling to the wrong prospect can lead to wasted time and even failure, but is there a foolproof method to finding the perfect client?

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Tags: sales, marketing, businesses, discipline, companies, people, key metrics, industries, data points, revenue, employee size, customer, characteristics

Print Is Important Today – More Than Ever

Apr 04, 2014

The evolution of the Internet and digital platforms might have altered the popularity of print, but it didn’t change the need for it. Print materials are a necessary part of a successful and effective communication strategy and exist in places digital media can’t, giving cross-media campaigns the chance to reach a bigger audience. Print is very much alive and plays a vital part in any marketing effort, and here’s why:

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Tags: marketing, campaign, internet, print, business, brands, materials, consumer

March 2014 Monthly Marketing News Snapshot

Mar 27, 2014

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the March Marketing News Snapshot.

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Tags: facebook, Twitter, mobile, marketing, email marketing, social media, charity, instagram, trend, future, centscere, social startups, news, digital, brands, emarketer, direct marketing news, snapshot, local marketing automation

It’s Time for Software and the Service

Mar 17, 2014

In the past, companies bought, built and maintained IT infrastructures on their own. When Software as a Service (SaaS) came along, it was widely embraced by businesses. Why wouldn’t it be? SaaS allows customers to access technology solutions without even owning the infrastructure itself.

As businesses grow in a predominately digital marketplace, some can’t keep up with rapidly changing technology. This is especially true for marketing departments. They don’t have enough time or in some cases the right staff required to be kept-up-to-date and implement new solutions that can drive revenue and expand their customer base.

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Tags: IT, marketing, technology, solutions, alternative, developer, on demand, future, business, marketplace, customer, business model, marketing as a service, digital

Create Your Own Formula for Success

Feb 28, 2014

I grew up in Grinnell, Iowa, a small town in the rural Midwest. It’s not exactly the place you would expect to find the most prolific scoring basketball team in the nation. Grinnell College’s run-and-gun offense is considered unorthodox, even chaotic, but it is fun to watch. Grinnell’s record as of February 22nd is 18 wins and 5 losses. In the second game of this season, senior guard Jack Taylor scored 109 points, the third highest in NCAA history in a 173-123 victory over Crossroads College. According to Head Coach David Arseneault’s book titled “The Running Game: A Formula for Success,” his strategy is based on five basic principles:

The team must take at least 100 shots in a game. The goal is to attempt a shot every 12 seconds and try to get the ball back within 10 seconds.

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Tags: branding, marketing, creativity, social media, Customer Acquisition, service, customers, audience, strategy, organizations, relationship-building, loyalty

February 2014 Monthly Marketing News Snapshot

Feb 27, 2014

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the February Marketing News Snapshot.

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Tags: facebook, Twitter, mobile, marketing, email marketing, social media, charity, instagram, trend, future, centscere, social startups, news, digital, brands, emarketer, direct marketing news, snapshot, local marketing automation

Traditional Sales Techniques are Obsolete

Feb 25, 2014

In a world where people spend most of their day (including their spare time) using their cell phones and computers, companies have to use different techniques to reach their target market. It’s not about going door-to-door or making 50 calls a day anymore.

Cold calling is outdated. Social media websites have changed the landscape of sales and are becoming a quick replacement for connecting over the phone. Communication via email and social media channels like LinkedIn, Facebook and Twitter (which have millions of user available to connect with) make it easier to reach out to customers. Instead of making multiple calls in one day, it’s much more common for a company to send a message to a company they consider a prospect.

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Tags: facebook, google, Twitter, sales, LinkedIn, marketing, social media, WebEx, customers, internet, pinterest, Google Hangouts, connecting, digital, Dropbox

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