Jun 06, 2014
Many companies are leveraging indirect sales channels and partnerships as a strategy in today’s competitive market. The goal in channel relationships is building the perfect mix of partners that will reach a large number of customers and improve the customer experience while reducing costs.
Tags: sales, marketing, training, customer, relationship-building
Has rational ignorance impacted your organization’s social media activity yet? Rational ignorance is the decision not to become more informed about something because the perceived cost of the additional intelligence — in terms of both effort and expense — is more than the expected return on the knowledge gained.
Tags: Twitter, marketing, social media, learning, training, organization
International Literacy Day was Sept. 8, but we’ve decided to celebrate and promote it all month long with a series of blog posts based on marketing and business books we’ve recently read. Today’s featured title is John C. Maxwell’s "Leadership Gold."
Has rational ignorance impacted your organization’s social media activity yet? Rational ignorance is the decision not to become more informed about something because the perceived cost of the additional intelligence — in terms of both effort and expense — is more than the expected return on the knowledge gained. It’s not a condition you’re excited to encounter if you’re trying to create a lifelong learning environment.
Tags: Twitter, Klout, social media, literacy, leadership, learning, training
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