Leadership Insights for the Marketing Executive

Jul 29, 2014

It is our pleasure to welcome Christina Motley to our Marketing Organizational Leadership series. A strategic marketing executive, Christina has earned over 200 awards for her leadership, creativity, writing and results across all marketing and communications channels. We talked to her about her book, Leadership Philosophies From Unsung Leaders: A compilation of principles and best practices from real people demonstrating positive change through positive leadership.

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Tags: marketing, Marketing Organizational Leadership, leadership

The Disappearance of Work Ethic – And How to Get it Back

Apr 29, 2014

DocuStar is delighted to welcome Eric Chester to our Marketing Organizational Leadership series. Eric is an award-winning keynote speaker and author of Reviving Work Ethic: A Leader’s Guide to Ending Entitlement and Restoring Pride in the Emerging Workforce.

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Tags: facebook, marketing, technology, Marketing Organizational Leadership, executive, employer, employee, progress, business, workplace, innovation, gen x, gen y, millenials, work ethic

How to Embrace and Understand Enterprise Performance Management

Mar 28, 2014

DocuStar is honored to welcome Gary Cokins to our Marketing Organizational Leadership series. Gary is the founder of Analytics-Based Performance Management LLC, an advisory firm located in Cary, North Carolina.

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Tags: Marketing Organizational Leadership, business analytics, business performance management, intelligence software, analytics-based performance management llc, risk management, SAS

Shift in the Marketplace - How to Engage Customers Today

Feb 11, 2014

DocuStar is honored to welcome Jim Blasingame to our Marketing Organizational Leadership series. Jim is the president and founder of Small Business Network, Inc., a media company dedicated to helping small businesses and entrepreneurs be successful.

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Tags: social media, Marketing Organizational Leadership, brain trust, small business advocate, age of the seller, small business network, small business expert, jim blasingame, age of the customer

Building Internal Brand Advocacy

May 14, 2013

Last Thursday, DocuStar and the Cincinnati American Marketing Association teamed up to host a panel
discussion featuring executives from the Cincinnati region. Participating in the event were Jerry Kathman, President and CEO of LPK; Chris McNamee, Vice President Marketing, Hobsons; Ed Burghard, CEO & Manager at The Burghard Group; and Heather Adkins, Vice President, Chief Strategy and Mission Officer, The Christ Hospital Health Network; and moderating was Dan Knowles, President of Brand Ubiquity.

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Tags: branding, ROI, executive leadership, buy-in, MOL, brand advocacy, Cincinnati AMA, employee engagement, marketing, c-level, human resources, Marketing Organizational Leadership

Marketing Leadership Toolset #9: Building Core Brand Values – Jerry Kathman

Feb 14, 2013

Part of the Marketing Organizational Leadership Series

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Tags: branding, Marketing Organizational Leadership

Marketing Organizational Leadership – Kendra Ramirez

Jan 10, 2013

Leadership toolset #8: Enterprise Social Collaboration

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Tags: Marketing Organizational Leadership

Marketing Organizational Leadership, Mike Vanderwoude – Toolset #7: Return on Marketing Investment

Oct 11, 2012

Generating financial value through marketing investment is a topic we’re passionate about at DocuStar, and we’re looking forward to hearing Cincinnati Bell’s CEO, Jack Cassidy, deliver his upcoming Return on Innovation keynote at the 2012 Cincinnati Innovation Summit.

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Tags: marketing ROI, Marketing Organizational Leadership

Marketing Organizational Leadership – Jeff Borcherding

Aug 28, 2012

Leadership Toolset #6: Customer Advocacy

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Tags: Marketing Organizational Leadership

How to Turn Marketing Enemies into Allies

Jul 03, 2012

Great Britain fought boldly against U.S. Independence in the Revolutionary War. Yet nearly 250 years later, the U.S. is aligned with our friendly fellow across the pond on matters from sharing military intelligence to joint peacekeeping missions alike. What we can learn from this effective bilateral partnership between two former enemies is that history doesn’t always etch our fates in stone – and it is, in fact, possible to transform enemies into allies.

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Tags: marketing strategy, Marketing Organizational Leadership

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