How to Keep a New Initiative Alive

Jun 06, 2014

Bell Telephone developed the first automatic switchboard in 1910 after projections indicated that by 1925 every adult woman in America would be needed to staff the manual switchboards that were in place. Do you think the new innovative automatic system was an immediate hit with telephone customers and the industry experts? Well, probably not with everyone:

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Tags: risk, marketing, resources, the innovator's dilemma, customers, companies, persistence, culture, learning, innovation, organizations, growth, balance, conflict

How to Create a Learning Environment for Your Marketing Team

May 15, 2014

Has rational ignorance impacted your organization’s social media activity yet? Rational ignorance is the decision not to become more informed about something because the perceived cost of the additional intelligence — in terms of both effort and expense — is more than the expected return on the knowledge gained.

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Tags: Twitter, marketing, social media, learning, training, organization

3 Tips for Building a Social Media Lifelong Learning Environment

Sep 11, 2013

International Literacy Day was Sept. 8, but we’ve decided to celebrate and promote it all month long with a series of blog posts based on marketing and business books we’ve recently read. Today’s featured title is John C. Maxwell’s "Leadership Gold."

Has rational ignorance impacted your organization’s social media activity yet? Rational ignorance is the decision not to become more informed about something because the perceived cost of the additional intelligence — in terms of both effort and expense — is more than the expected return on the knowledge gained. It’s not a condition you’re excited to encounter if you’re trying to create a lifelong learning environment.

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Tags: Twitter, Klout, social media, literacy, leadership, learning, training

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