The evolution of the Internet and digital platforms might have altered the popularity of print, but it didn’t change the need for it. Print materials are a necessary part of a successful and effective communication strategy and exist in places digital media can’t, giving cross-media campaigns the chance to reach a bigger audience. Print is very much alive and plays a vital part in any marketing effort, and here’s why:
Apr 04, 2014
Feb 25, 2014
In a world where people spend most of their day (including their spare time) using their cell phones and computers, companies have to use different techniques to reach their target market. It’s not about going door-to-door or making 50 calls a day anymore.
Cold calling is outdated. Social media websites have changed the landscape of sales and are becoming a quick replacement for connecting over the phone. Communication via email and social media channels like LinkedIn, Facebook and Twitter (which have millions of user available to connect with) make it easier to reach out to customers. Instead of making multiple calls in one day, it’s much more common for a company to send a message to a company they consider a prospect.