Quality check: Is 99.9% good enough?

Jun 19, 2014

People are human, and that means mistakes are bound to happen. In fact, few of us get through the workday without making a single error, so should 99.9% be considered good enough? Google the phrase “99.9% is good enough” and see what comes back. For the most part you will uncover the following (at 99.9% quality you can expect):

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Tags: marketing, businesses, mistakes, quality, leadership, managers, organizations

How to Identify Your Ideal Customer Profile – and Why it’s Important

Apr 22, 2014

There’s a big payoff to understanding your market – the better you get to know your target customer, the bigger the rewards. Focusing on selling to the wrong prospect can lead to wasted time and even failure, but is there a foolproof method to finding the perfect client?

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Tags: sales, marketing, businesses, discipline, companies, people, key metrics, industries, data points, revenue, employee size, research, customer, characteristics

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