Despite press criticism, QR codes have arguably emerged from Gartner’s Trough of Disillusionment and could reach a broader audience with the release of Apple’s iOS 6, according to Business Week:

Tags: QR Codes, marketing campaign

With the start of fall in September, the summer heat is finally winding down (we hope!). From Labor Day gatherings to the 2012 NFL season kickoff, changing leaves and fall outdoor projects, the beginning of fall provides many themes for creative QR code campaign ideas.

Tags: marketing ideas, QR Codes, insurance, marketing campaign, Building Products, financial services marketing

The insurance vertical faces several industry-specific challenges such as long sales cycles as consumers use the Internet to evaluate multiple vendors during pre-purchase, customers typically only buying one or two products from the total portfolio, and agent turnover. Marketing technology systems can help to combat these challenges by simplifying the process of coordinating insurance marketing initiatives with dedicated or independent agents.

Tags: branding, insurance, marketing campaign, marketing technology, marketing resource management

With nearly 50 percent of mobile phone users in the U.S. carrying smartphones, and 25 percent of this sample also carrying tablets, connected devices and tablets have gone mainstream and are leading the shift towards a mobile-driven consumer decision journey. Accordingly, the IBM State of Marketing 2012 report found that 41% of marketers worldwide cite the growth of channel and device choices as the top challenge to their company over the next 5 years, while adoption of mobile websites and mobile applications grows.

Tags: QR Codes, marketing campaign, marketing strategy, customer experience

While the dog days of summer are winding down, August is host to cookouts, outdoor entertainment, and back to school preparations alike. As much time as you’ll be spending outdoors, however, checking your air conditioning units and reducing cooling costs should also be a priority.

Tags: marketing ideas, QR Codes, insurance, marketing campaign, Building Products, financial services marketing

July heralds summer excitement in full force with fireworks, the start of the London 2012 Olympics and the kickoff of the World Choir Games, which will be hosted locally in Cincinnati. And with long days full of sunshine, July is a perfect month for ongoing gardening and home improvement and repair projects.

Tags: marketing ideas, QR Codes, insurance, marketing campaign, Building Products, financial services marketing

Whether your focus is B2B or B2C marketing, manufacturers in the building products industry can benefit from integrating QR codes into their multi-channel marketing promotions strategies.

Tags: marketing ideas, QR Codes, marketing campaign, Building Products, Continuity Campaigns

Part one of this series addressed trends in marketing localization as measured by CMO’s and reported in a recent CMO Council study. In this blog, we discuss how to adapt your content to local buyers and markets. Below are some tactical suggestions for localizing your marketing efforts.

Tags: marketing campaign, MRM, personalization, data, localized marketing, marketing resource management

June is host to the first day of summer and carries the official designation of Great Outdoors Month. Customers look forward to Father’s Day and outdoor sporting events, including the US Open and the beginning of the Wimbledon. June is also a perfect month to tackle summer home, landscaping, and gardening projects.

Tags: marketing ideas, QR Codes, insurance, marketing campaign, Building Products, financial services marketing

May is host to a number of events that customers look forward to, including Mother’s Day, the Indy 500 and Memorial Day, marking the unofficial beginning of summer and the outdoor season. May is also host to graduations and National Teacher Day.

Tags: marketing ideas, QR Codes, insurance, marketing campaign, Building Products, financial services marketing