The Art of Predictive Modeling for Marketing Campaigns

Jan 13, 2021

When a marketing analyst begins the quest to build a predictive model for a marketing campaign using past data to forecast future actions, it should be simple, right?

Use past data to predict future actions. It’s science.


Read More >

Tags: marketing campaign, marketing data analytics, data-driven marketing, customer data management, Actionable Marketing Data, predictive modeling, predictive modeling for marketing campaigns

Subscribe Here!

Check out our podcast Bank Marketing Today by Vya