Jul 20, 2016
Branch employees are the face and voice of your company to local communities. Engaging local branches and ensuring they use appropriately branded and compliant marketing material is a challenge that can seem insurmountable. It’s essential to achieve the right balance between empowering branches to reach local audiences with relevant messages and the clear need for oversight in order to maintain compliance and brand consistency.
Tags: brand consistency, marketing resource management, legal and regulatory compliance, financial services marketing, streamline marketing, marketing platform
Managing local grand opening events can be a challenge when you operate in a distributed marketing model. As a corporate marketer you want to support the success of the new location and ensure brand consistency. At the same time, you want to enable your local team the flexibility to create an event that resonates with their local market.
We’ve supported many clients’ local grand opening events. From franchisors facilitating new franchise openings to banks launching newly acquired local branches, here are some guidelines based on our experience:
Tags: brand consistency, franchise, financial services marketing, distributed marketing, franchisee marketing, grand opening event ideas
Overseeing brand consistency in communications with customers and prospects can be challenging for any organization, and especially challenging in a distributed marketing model. When going to market with a large, disperse sales force - including agents, branches, franchises or dealers - brand consistency across these channels is critical. Even details that may seem subtle, such as logo size, brand colors and the tone of messaging can dramatically impact how your organization is perceived.
Tags: brand consistency, marketing resource management, distributed marketing
Brand consistency is more than just typeface, logos and colors. It’s about delivering a brand experience with your products, services and people that customers begin to expect and anticipate. That consistent experience ultimately helps your brand stand out from competition and drive sales.
Make the path to purchase easier with a consistent, compelling brand experience across local markets.
Tags: brand consistency, franchise, brand loyalty, brand development
At the risk of labeling myself a musical novice, I have to admit that I am rarely moved by a piece of music the first time I encounter it. I need to hear it a few times, get familiar with it. Over time, some music can evoke a pleasant feeling of general nostalgia. Other pieces become associated with specific memories. So, although the initial experience may not have affected me at all, over time that same music could have the power to generate a genuine emotional connection. It strikes me that there is a similarity here with the brand experience.
Tags: branding, brand consistency, brand experience, nostalgia marketing
“Moments matter,” said Kyle Lacy, an author and thought leader on digital marketing trends, at the recent Connections 2014 Conference in Indianapolis. “Every touch point and every connection is an opportunity to deliver a seamless brand experience to delight your customers.”
Tags: brand consistency, marketing technology, localized marketing, local marketing, marketing channels
Executives hate to hear the S-word. The very sound of it is abrasive to their business sense, and hearing it tossed around the office is an affront to the culture they’ve tried to build. That word, of course, is “silos” – the word used to describe the extent of divisions between functional departments within the organization.
Tags: branding, silos, blogging, brand advocacy, employee engagement, marketing, content development, content marketing, brand consistency
In our April Marketing News Snapshot, we shared this article from Direct Marketing News. It features Susan Wojcicki, SVP of Advertising at Google, discussing five trends shaping the future of digital advertising. While they all warrant monitoring, these three in particular jumped out at me, coming from a marketing technology background. For deeper explanations of the trends, be sure to read the article by Ryan Joe. To see how the future of digital advertising compares to that of digital marketing, and the role marketing technology plays in that future, keep reading below!
Tags: branding, digital marketing, online marketing, google, online advertising, advertising trends, marketing, scalability, digital advertising, marketing trends, creative production, collaboration, brand consistency, marketing technology, personalization
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