“Moments matter,” said Kyle Lacy, an author and thought leader on digital marketing trends, at the recent Connections 2014 Conference in Indianapolis. “Every touch point and every connection is an opportunity to deliver a seamless brand experience to delight your customers.”
Executives hate to hear the S-word. The very sound of it is abrasive to their business sense, and hearing it tossed around the office is an affront to the culture they’ve tried to build. That word, of course, is “silos” – the word used to describe the extent of divisions between functional departments within the organization.
In our April Marketing News Snapshot, we shared this article from Direct Marketing News. It features Susan Wojcicki, SVP of Advertising at Google, discussing five trends shaping the future of digital advertising. While they all warrant monitoring, these three in particular jumped out at me, coming from a marketing technology background. For deeper explanations of the trends, be sure to read the article by Ryan Joe. To see how the future of digital advertising compares to that of digital marketing, and the role marketing technology plays in that future, keep reading below!
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