Three Ways Marketing Can Improve Cross-Functional Relationships

May 21, 2013

Executives hate to hear the S-word. The very sound of it is abrasive to their business sense, and hearing it tossed around the office is an affront to the culture they’ve tried to build. That word, of course, is “silos” – the word used to describe the extent of divisions between functional departments within the organization.

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Tags: branding, silos, blogging, brand advocacy, employee engagement, marketing, content development, content marketing, brand consistency

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