As summer winds down, give some consideration to these multi-channel campaign ideas playing off of some lesser-known August holidays.
Jul 02, 2013
Tags: Blog, marketing ideas, direct mail, QR code, summer, ecommerce, health care, creative marketing, multichannel marketing, financial services, insurance, marketing campaign, email marketing, social media, August, referrals, Medicare
Jun 27, 2013
Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the June Marketing News Snapshot.
Video Is the Next Frontier for Email Marketers
This eMarketer article delves into the statistics behind using video in email marketing. While only a quarter of businesses are currently using video in email, 81% of respondents said they were at least somewhat likely to integrate videos into their email marketing practices. The article breaks down reasons why marketers are not using video in email and also the top benefits of using videos in email according to marketing executives. Read the full article. (6/19/2013, eMarketer)
Jun 04, 2013
Just because July brings with it the dog days of summer doesn’t mean you should have to sweat your sales, too. Here are three ideas to help you get through the hot sales heat.
Theme: Summer Blockbuster Movie Season
Tags: Blog, marketing ideas, direct mail, QR code, summer, July, ecommerce, health care, creative marketing, multichannel marketing, financial services, insurance, marketing campaign, email marketing, social media
May 29, 2013
Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the May Marketing News Snapshot.
Tags: branding, Blog, marketing news, online marketing, google, Twitter, TV, content advertising, Tumblr, B2B, Yahoo, B2C, content marketing, USPS, Nielsen, advertising, May, postal service, email marketing, social media, marketing technology
May 07, 2013
Last week I had the immense pleasure of attending Net Finance 2013 in Phoenix, AZ. Speakers included big names like Larry McClanahan, VP of Digital Delivery at Fifth-Third; Patrick Myron, VP Distribution Marketing at Fifth-Third and Marc Warshawsky, SVP Mobile at Bank of America, and there was a lot of good information to take away from every session. I thought it would be great to share some of the highlights and key messages in this week’s posts and discuss how it all ties back into digital marketing.
One of the biggest topics (and one I found most interesting) was a panel discussion breaking down disruptors in the banking industry. There are currently three major issues banks have to answer and adapt to: mobile wallets, money movement and the branch experience.
May 02, 2013
June brings with it plenty of hot weather…along with plenty of summer marketing opportunities. Check out these multi-channel campaigns to boost your bottom line.
Theme: National Doughnut Day (June 7)
Tags: Blog, marketing ideas, direct mail, QR code, summer, ecommerce, health care, creative marketing, multichannel marketing, June, financial services, insurance, marketing campaign, email marketing, social media
Apr 03, 2013
As the weather continues to warm and spring swings into full gear, here are some ideas to help fill out your May marketing calendar.
There was a time in the not-too-distant past when e-mail marketing was becoming the aging dinosaur of Internet marketing. Sure, businesses still used it as a marketing tool, but it was much less exciting than the ever-dynamic possibilities social media was offering up and, in many industries, it became background noise – part of the routine mix, but nothing more special than anything else. And then smartphones entered the picture, and all of the sudden e-mail didn’t wait for users to get home and fire up their computers; it tracked them down to wherever they were.
The rise of mobile e-mail
Mar 06, 2012
Email can be a great channel to generate new leads and nurture prospect relationships through the sales funnel. However, there are important regulations that must be followed in email marketing. In this blog we provide background information about the key rules as well as actionable tactics for building your list.
While social media continues to gain headway, continuity, or drip campaigns (email, direct mail or a combination) still remain a highly effective approach for nurturing prospects towards increased engagement and interaction with your brand. When coupled with an online element, such as URLs, PURLs or QR codes, measurement tools offered through marketing resource management (MRM) systems can deliver powerful analytics to optimize the sales cycle – providing a wealth of data to improve customer segmentation and content personalization.