There was a time in the not-too-distant past when e-mail marketing was becoming the aging dinosaur of Internet marketing. Sure, businesses still used it as a marketing tool, but it was much less exciting than the ever-dynamic possibilities social media was offering up and, in many industries, it became background noise – part of the routine mix, but nothing more special than anything else. And then smartphones entered the picture, and all of the sudden e-mail didn’t wait for users to get home and fire up their computers; it tracked them down to wherever they were.
The rise of mobile e-mail
