You know direct mail – you receive it, you use it, and it’s more effective than ever. But why? Why in our era of feature-rich, multimedia, permission-based marketing does direct mail still endure? Why do marketers know in their gut that direct mail is irreplaceable? When we sit down and spell it out, the not-so-obvious answers become obvious.
1. Direct mail is proven. Research shows that typical direct mail response rates are between 3 and 5 percent. Though this seems small, it is still a statistically reliable number for expected response rates and it could be very successful depending on the product or service being sold. For instance, a high-ticket item like a $10K window installation may only require one sale to pay for the entire mailing and then some. In this case, even a 0.5 percent response rate could be very profitable. The key is to determine your desired response rate at the onset so that you can calculate the proper investment and expected ROI.
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Tags:
USPS,
direct mail marketing,
campaign,
customer segmentation
Fall is just around the corner, so prepare to ramp up your sales and marketing efforts with these September multichannel campaign ideas:
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Tags:
marketing ideas,
QR code,
summer,
ecommerce,
creative marketing,
multichannel marketing,
insurance,
marketing campaign,
email marketing,
direct mail marketing,
literacy,
September,
financial services marketing
As summer winds down, give some consideration to these multi-channel campaign ideas playing off of some lesser-known August holidays.
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Tags:
marketing ideas,
QR code,
summer,
ecommerce,
health care,
creative marketing,
multichannel marketing,
insurance,
marketing campaign,
email marketing,
direct mail marketing,
social media,
August,
referrals,
Medicare,
financial services marketing
Just because July brings with it the dog days of summer doesn’t mean you should have to sweat your sales, too. Here are three ideas to help you get through the hot sales heat.
Theme: Summer Blockbuster Movie Season
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Tags:
marketing ideas,
QR code,
summer,
July,
ecommerce,
health care,
creative marketing,
multichannel marketing,
insurance,
marketing campaign,
email marketing,
direct mail marketing,
social media,
financial services marketing
Last week I had the immense pleasure of attending Net Finance 2013 in Phoenix, AZ. Speakers included big names like Larry McClanahan, VP of Digital Delivery at Fifth-Third; Patrick Myron, VP Distribution Marketing at Fifth-Third and Marc Warshawsky, SVP Mobile at Bank of America, and there was a lot of good information to take away from every session. I thought it would be great to share some of the highlights and key messages in this week’s posts and discuss how it all ties back into digital marketing.
One of the biggest topics (and one I found most interesting) was a panel discussion breaking down disruptors in the banking industry. There are currently three major issues banks have to answer and adapt to: mobile wallets, money movement and the branch experience.
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Tags:
digital marketing,
mobile banking,
mobile wallet,
net finance 2013,
money movement,
online banking,
email marketing,
direct mail marketing,
financial services marketing
June brings with it plenty of hot weather…along with plenty of summer marketing opportunities. Check out these multi-channel campaigns to boost your bottom line.
Theme: National Doughnut Day (June 7)
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Tags:
marketing ideas,
QR code,
summer,
ecommerce,
health care,
creative marketing,
multichannel marketing,
June,
insurance,
marketing campaign,
email marketing,
direct mail marketing,
social media,
financial services marketing
Change can be scary, both in life and in business. To change often requires hard work and commitment, and most of the time the outcome or results of those efforts are uncertain. In business, technology is constantly driving change. While some industries are quick to embrace that change, others are slow to adapt.
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Tags:
digital marketing,
big data,
manufacturing marketing,
online marketing,
brand management,
traditional marketing,
campaign management,
insurance,
direct mail marketing,
MRM,
social media,
marketing technology,
marketing resource management,
financial services marketing
As the weather continues to warm and spring swings into full gear, here are some ideas to help fill out your May marketing calendar.
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Tags:
marketing ideas,
QR code,
creative marketing,
multichannel marketing,
May,
insurance,
marketing campaign,
email marketing,
direct mail marketing,
social media,
financial services marketing
A new month means new opportunities to connect with clients in meaningful ways through creative multichannel campaigns. Here are a few ideas to help you capitalize on all of the positive energy April and the turn of the season from winter to spring have to offer.
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Tags:
marketing ideas,
QR code,
insurance,
marketing campaign,
PURL,
direct mail marketing,
social media,
financial services marketing
As the holiday season approaches, the task of sending holiday cards could be looming on your to-do list. The entire process, from list generation, to design, to distribution can be complicated, but with a little preplanning, it doesn’t have to be. This is the eighth blog in a series to help you organize your corporate holiday campaign. Through the series we have been sharing ideas for your campaign, but when it comes time to execute, how do you do it? In this blog you will find a holiday shopping list for capabilities to look for when you purchase fulfillment services for your holiday campaign.
Creative Services
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Tags:
direct mail marketing,
Holiday Card Campaign,
marketing resource management
