In part one of this series, we discussed how marketing resource management systems can be used to enable Sales to demonstrate thought leadership and help nurture leads through to close. In part two, we discuss strategies for getting your distributed sales channels engaged in using marketing technology systems to their full potential.

Tags: MRM, marketing technology, marketing innovation, marketing resource management, local marketing automation, sales and marketing alignment

In Olympic training, preparation is everything. Olympic athletes prepare rigorously to become champions in their respective events, and the process demands unwavering commitment, discipline and focus. Just as athletes develop their skills and expertise over time, so do leads need to be consistently nurtured. You can’t qualify for the Olympics after taking one swimming lesson – nor does it make sense to ask for a prospect’s business the first time you encounter a lead. With myriad messages competing for your prospect’s attention, a formal lead nurturing strategy can help to convert new leads into customers by providing the right content at the right time. Here are five steps for designing your lead nurturing strategy and creating content that converts.

Tags: MRM, Continuity Campaigns, marketing strategy, marketing resource management, sales and marketing alignment

While the dog days of summer are winding down, August is host to cookouts, outdoor entertainment, and back to school preparations alike. As much time as you’ll be spending outdoors, however, checking your air conditioning units and reducing cooling costs should also be a priority.

Tags: marketing ideas, QR Codes, insurance, marketing campaign, Building Products, financial services marketing

Great Britain fought boldly against U.S. Independence in the Revolutionary War. Yet nearly 250 years later, the U.S. is aligned with our friendly fellow across the pond on matters from sharing military intelligence to joint peacekeeping missions alike. What we can learn from this effective bilateral partnership between two former enemies is that history doesn’t always etch our fates in stone – and it is, in fact, possible to transform enemies into allies.

Tags: marketing strategy, Marketing Organizational Leadership

As the adoption of QR Codes continues to grow, companies are becoming more savvy in their use of this application. Initially, QR Codes were scanned out of curiosity. Now people want to see the value it has to offer. This QR Code Workshop Series presents examples to emulate to help you improve the effectiveness of your QR Code initiatives.

Tags: QR Codes, Building Products, QR Code Workshop

According to Forrester Research, over $200 billion in payments will be collected via mobile devices by 2015. Given the expediency of QR codes as a personalized channel to online payment portals, it’s not surprising that QR codes have seen progressive adoption in the financial services industry. Below, we summarize QR code usage statistics and the most creative and effective uses of QR codes in the financial services industry today.

Tags: marketing ideas, QR Codes, financial services marketing

In marketing strategy, sometimes the difference between good and great marketing

Tags: QR Codes, MRM, marketing strategy, marketing resource management, local marketing automation

We recently had the opportunity to attend a presentation given by Eric Bishop of Rockfish Interactive, who shared a quote that really resonated with us:

Tags: MRM, marketing strategy, personalization, localized marketing, marketing resource management

As an internal advocate for the customer perspective, marketing touches all aspects of customer service. Product managers in marketing are tasked with ensuring not only product quality, but also the quality of the support materials and resources available for their product lines, while brand managers are charged with overseeing customer experience excellence throughout the customer lifecycle. Just as every department has a stake in elevating the customer experience, QR codes can create value-added impressions across multiple customer touch points. Below are four innovative ways QR codes can be used to improve the Customer Experience.

Tags: QR Codes, customer experience

This quote from a recent MarketingProfs article pretty much sums it up: "We are operating in an increasing social and real-time environment where things are happening faster and traditional approaches to marketing planning just can't keep up." —Frank Days, vice-president of marketing, Correlsense

Tags: MRM, marketing strategy, social media, marketing resource management, local marketing automation