Sep 04, 2013
A Quick Response Code (QR Code) is a 2-dimensional barcode that is decoded using a barcode scan application on a smart phone. Because a QR Code is 2-dimensional, rather than 1-dimensional, more information can be stored within a QR Code.
Tags: QR code
Sep 04, 2013
We live in a hyper-accelerated world. Our technology and our culture, driven and transformed by technology, are developing rapidly. Nowhere is this more apparent than in the mobile realm. Allowing users to receive information every second without requiring access to a computer, opening a newspaper, or turning on a radio or television, mobile technology above all else leads the business world forward.
Tags: QR code
Aug 29, 2013
Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the August Marketing News Snapshot.
Tags: marketing news, CMO, Twitter, IT, LinkedIn, advertising, email marketing, social media, August, CIO, video, Gmail
Aug 27, 2013
Friend or foe? It’s a question many creative agencies are asking when it comes to new technology. Does new software that improves creative production workflow give in-house creative teams the confidence and bandwidth to replace agencies, or does it make the agency more appealing because it augments their ability to serve the client? Let’s take a look at some ways technology is helping creative agencies adapt to a changing advertising, marketing and PR landscape to try to answer that question.
Crossing channels
There has always been some crossover between marketing, public relations and advertising, but the lines between those functional areas have never been blurrier. All of those functions are now, for the most part, carried out on the same channels, and there are a lot of those channels to manage and keep an eye on. Part of the problem is when one thing happens on one channel, it’s not long before it spills over onto another channel (think about the concept of “going viral”).
Tags: marketing, technology, advertising, data, pr, public relations, creative agencies
Aug 01, 2013
Fall is just around the corner, so prepare to ramp up your sales and marketing efforts with these September multichannel campaign ideas:
Tags: marketing ideas, QR code, summer, ecommerce, creative marketing, multichannel marketing, insurance, marketing campaign, email marketing, direct mail marketing, literacy, September, financial services marketing
Jul 13, 2013
Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the July Marketing News Snapshot.
Tags: digital marketing, marketing news, LinkedIn, July, multichannel marketing, social media, real-time marketing, local marketing automation
Jul 02, 2013
As summer winds down, give some consideration to these multi-channel campaign ideas playing off of some lesser-known August holidays.
Tags: marketing ideas, QR code, summer, ecommerce, health care, creative marketing, multichannel marketing, insurance, marketing campaign, email marketing, direct mail marketing, social media, August, referrals, Medicare, financial services marketing
Jun 27, 2013
Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the June Marketing News Snapshot.
Video Is the Next Frontier for Email Marketers
This eMarketer article delves into the statistics behind using video in email marketing. While only a quarter of businesses are currently using video in email, 81% of respondents said they were at least somewhat likely to integrate videos into their email marketing practices. The article breaks down reasons why marketers are not using video in email and also the top benefits of using videos in email according to marketing executives. Read the full article. (6/19/2013, eMarketer)
Tags: digital marketing, marketing news, facebook, google, print advertising, SEO, iPad, digital advertising, mobile search, June, email marketing, social media
Jun 04, 2013
Just because July brings with it the dog days of summer doesn’t mean you should have to sweat your sales, too. Here are three ideas to help you get through the hot sales heat.
Theme: Summer Blockbuster Movie Season
Tags: marketing ideas, QR code, summer, July, ecommerce, health care, creative marketing, multichannel marketing, insurance, marketing campaign, email marketing, direct mail marketing, social media, financial services marketing
May 29, 2013
Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the May Marketing News Snapshot.
Tags: branding, marketing news, online marketing, google, Twitter, Tumblr, B2B, Yahoo, B2C, content marketing, USPS, advertising, May, email marketing, social media, marketing technology
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