Apr 16, 2013
Change can be scary, both in life and in business. To change often requires hard work and commitment, and most of the time the outcome or results of those efforts are uncertain. In business, technology is constantly driving change. While some industries are quick to embrace that change, others are slow to adapt.
Tags: digital marketing, big data, manufacturing marketing, online marketing, brand management, traditional marketing, campaign management, insurance, direct mail marketing, MRM, social media, marketing technology, marketing resource management, financial services marketing
Because they target customers across multiple channels, multichannel marketing campaigns are an effective strategy to breakthrough advertising clutter and capture customer and prospect interest. Multichannel campaigns can also help to generate measureable results through integration with technologies such as PURLs and QR codes. As we move into the New Year, here are some creative ideas to help you get a head start on planning your February multichannel campaigns.
Tags: marketing ideas, PURLs, manufacturing marketing, Automotive, QR Codes, insurance, marketing campaign, Building Products, financial services marketing
According to iMedia Connection, it is estimated that manufacturers invest $50 to $520 billion dollars in co-op marketing programs annually. In comparison to the estimated total U.S. advertising spend this year of $153 billion, reports iMedia, that translates to a lot of money available for co-op programs, but much of this funding is “left on the table.” According to the article:
Tags: co-op marketing, manufacturing marketing, marketing process optimization, insurance, Distributed Sales Model, MRM, marketing technology, marketing resource management, financial services marketing
Joint, co-branded events are an effective tool in your marketing promotions mix to help distributed sales channels reach new prospects and close the sale. Events and seminars are excellent opportunities for new prospects to learn more about your product or service, and in-person meetings with current customers can also generate new up-sell and cross-sell opportunities. Co-op marketing events and seminars also provide a means for insurance, financial services and manufacturers, such as building products companies, to get closer to their end-customers while overseeing delivery of the brand message. Here’s your checklist for executing a seamless co-op marketing event or seminar from start to finish.
Tags: branding, Marketing Programs, manufacturing marketing, QR Codes, insurance, Distributed Sales Model, Building Products, MRM, marketing resource management, financial services marketing, sales and marketing alignment
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