Local marketing - it’s more than just search strategy

Aug 07, 2015

Nailing a search strategy is important for many local marketing campaigns. But it’s not the only element. Even in today’s marketplace, smart relationship-based strategies are still as important—or in some cases, more important—than search alone.

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Tags: localized marketing, marketing resource management, local marketing, search marketing, franchise

The “new” Vya, from the inside out

Jul 29, 2015

There is a lot of energy and excitement flowing around the halls of Vya right now. Our big brand relaunch last week certainly has something do to with that (though we have always been a high-energy group). To me, that’s because our new brand is so true to who we are, have always been and will always be. Vya captures our dedication, determination and focus that our employees live every single day, from the inside out.

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Tags: branding, marketing resource management, local marketing, Vya

Empower local branches, staff with customizable local marketing campaigns

May 07, 2015

Every day, bank branches and employees are spread across regions interacting with their local customers. Those relationships provide valuable insights into the unique needs of communities and consumers.

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Tags: net finance 2013, marketing resource management, local marketing, print, local branch marketing, systems

Where are you going? Get there with a marketing technology road map.

Apr 30, 2015

In a recent webinar, Ian Michiels, principal and CEO of Gleanster Research, spoke of the importance of developing a road map for planning and implementing marketing resource management (MRM) software. This thought really struck a chord for me. A road map can serve many different purposes: it sets expectations, identifies possible roadblocks and helps ensure a smooth implementation.

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Tags: MRM, marketing technology, marketing resource management, local marketing, print, local marketing challenges,, marketing planning, systems

Local marketing budgets, made easy

Apr 23, 2015

We work with a lot of clients who need help managing their local marketing budgets. Managing, allocating and approving requests across a number of marketing budgets – from co-op to market development funds; advisory council budgets to target market funds and more – can become a complex task. 

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Tags: localized marketing, local marketing, co-op funds, solutions, market development funds, local marketing budgets, systems

When MDF, Co-Op Funds Get Left on the Table, Sales Get Left Out in the Cold

Mar 12, 2015

Encourage vendor participation with solid MDF, co-op program

 

Market development funds (MDF) and co-op funds are one way to effectively reach local audiences. Managed correctly, these tools can motivate and incentivize affiliates, channel partners, resellers, distributors, or other third party sellers to put your brand’s message in the local marketplace with company-approved campaigns.

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Tags: manufacturing, local marketing, co-op funds, MDF funds

Brand Marketers Need a Crash Course on the Evolution of MRM

Feb 05, 2015

If you ask your colleagues and peers what MRM means, you are sure to find a complete lack of consistency in the definitions. For a software category that has been around for decades, it’s interesting how confusing it is to define it. 

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Tags: MRM, marketing resource management, local marketing, marketing operations

A New Model for Marketing Operations

Dec 05, 2014

Jay Blog New Model no quoteGleanster, a leading voice in business technology research, insight and analysis, recently released their benchmark report on marketing resource management (MRM). Even living in a world that revolves around MRM every day, it’s always important to occasionally step back and view the industry through a fresh lens, and this report certainly provides that. More than anything, it does a good job of painting the challenges marketers face today as they look for MRM (and technology in general) to improve operations.

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Tags: MRM, marketing technology, marketing resource management, local marketing, marketing operations, Gleanster

Bottom-Up Communication Helps Corporate Learn from Distributed Local Sales Force

Nov 19, 2014

Communication, communication, communication. Great business strategies rely on it. Effective sales relationships bank on it. And in a distributed environment, successful marketing plans depend on it.

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Tags: marketing technology, distributed sales channels, local marketing, sales and marketing alignment

“Moments Matter” in Delivering a Seamless Brand Experience

Oct 28, 2014

“Moments matter,” said Kyle Lacy, an author and thought leader on digital marketing trends, at the recent Connections 2014 Conference in Indianapolis. “Every touch point and every connection is an opportunity to deliver a seamless brand experience to delight your customers.”

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Tags: brand consistency, marketing technology, localized marketing, local marketing, marketing channels

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