On Tuesday, we discussed how mobile wallets, money movement and the branch experience are changing the game, and in many ways those three factors affect and are affected by the rising tide of mobile. The question now facing banks is: Will they rise with that tide, or be consumed by it? It was one of the major topics covered at Net Finance 2013 last week, so let’s continue our recap with a look at three mobile-related issues banks will have to adapt to:
IT and marketing cross-over
A big concern for banks is the new demand placed on their IT departments. And it really isn’t so much the demand, rather the expanded role it gives IT, one that has a tendency to cross over into marketing’s territory. Usability and consistency across mobile devices is critical and it’s IT’s job to make sure both of those elements are in place.
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Tags:
digital marketing,
mobile marketing,
mobile banking,
net finance 2013,
security,
technology,
financial services marketing
Last week I had the immense pleasure of attending Net Finance 2013 in Phoenix, AZ. Speakers included big names like Larry McClanahan, VP of Digital Delivery at Fifth-Third; Patrick Myron, VP Distribution Marketing at Fifth-Third and Marc Warshawsky, SVP Mobile at Bank of America, and there was a lot of good information to take away from every session. I thought it would be great to share some of the highlights and key messages in this week’s posts and discuss how it all ties back into digital marketing.
One of the biggest topics (and one I found most interesting) was a panel discussion breaking down disruptors in the banking industry. There are currently three major issues banks have to answer and adapt to: mobile wallets, money movement and the branch experience.
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Tags:
digital marketing,
mobile banking,
mobile wallet,
net finance 2013,
money movement,
online banking,
email marketing,
direct mail marketing,
financial services marketing
Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing, get caught up with the April Marketing News Snapshot.
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Tags:
digital marketing,
mobile marketing,
marketing news,
tablets,
google,
online advertising,
mobile wallets,
digital optimization,
B2B,
b-to-b,
marketing trends
Change can be scary, both in life and in business. To change often requires hard work and commitment, and most of the time the outcome or results of those efforts are uncertain. In business, technology is constantly driving change. While some industries are quick to embrace that change, others are slow to adapt.
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Tags:
digital marketing,
big data,
manufacturing marketing,
online marketing,
brand management,
traditional marketing,
campaign management,
insurance,
direct mail marketing,
MRM,
social media,
marketing technology,
marketing resource management,
financial services marketing
As we discussed in a previous post about the emergence of the Chief Digital Officer, there is a growing gap in what marketing, advertising and PR professionals have been trained to do and what they are ideally expected to do in their roles. New technologies demand new skills, and as businesses learn to harness those technologies in different functional areas, the job descriptions of marketers are evolving past traditional notions.
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Tags:
digital marketing,
ROI,
talent gap,
data analysis,
chief digital officer,
advertising technology,
MRM,
marketing resource management,
local marketing automation
Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things
marketing. Here is what was new in February...
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Tags:
digital marketing,
marketing news,
facebook,
Twitter,
vine,
china,
online advertising,
android,
google adwords,
iOS,
social media
Part of any marketer’s role (and any executive’s role, really) is to identify emerging industry trends and separate those with real staying power from the mere flavors of the week. This is particularly difficult when it comes to tracking emerging digital resources. For example, while experience would suggest Twitter is the second-most utilized social networking tool, a new report states that Google+ has actually overtaken Twitter in percent of market-share and active users.
While social media is just one example, the point is that while these individual trends can be tough to predict, one thing is clear: digital marketing mediums are not just here to stay; they are ever-expanding. And their growing prevalence means new challenges that stretch well beyond the confines of the marketing department.
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Tags:
digital marketing,
CDO,
IT,
MRM,
marketing technology,
marketing resource management
Part of any marketer’s role (and any executive’s role, really) is to identify emerging industry trends and separate those with real staying power from the mere flavors of the week. This is particularly difficult when it comes to tracking emerging digital resources. For example, while experience would suggest Twitter is the second-most utilized social networking tool, a new report states that Google+ has actually overtaken Twitter in percent of market-share and active users.
While social media is just one example, the point is that while these individual trends can be tough to predict, one thing is clear: digital marketing mediums are not just here to stay; they are ever-expanding. And their growing prevalence means new challenges that stretch well beyond the confines of the marketing department.
Read More >
Tags:
digital marketing,
CDO,
MRM,
marketing technology,
marketing resource management
In parts one and two of this three-part series, we discussed key digital marketing trends that need to be on your marketing radar for 2013. If you’ve decided it’s time for a digital marketing makeover, implementing your marketing technology solution is just the first step. With increasing scrutiny of marketing ROI by Senior Leadership, once your digital programs are rolling, you’ll need to be prepared to refocus your marketing efforts around driving digital value. Here’s how.
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Tags:
digital marketing,
marketing ROI,
MRM,
marketing technology,
marketing resource management
In part one of this three-part series on digital marketing, we reviewed four key trends reported in the CMO Council’s
The State of Marketing 2012 Report: Given that the digital marketing makeover is a ‘key transformational mandate’ for marketers in 2013, below we offer a roadmap and ideas for undertaking your own digital marketing makeover this year.
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Tags:
digital marketing,
Marketing Integration,
marketing campaign,
MRM,
marketing technology,
marketing resource management
