Three Ways to Bridge the Digital Talent Gap

Mar 07, 2013

As we discussed in a previous post about the emergence of the Chief Digital Officer, there is a growing gap in what marketing, advertising and PR professionals have been trained to do and what they are ideally expected to do in their roles. New technologies demand new skills, and as businesses learn to harness those technologies in different functional areas, the job descriptions of marketers are evolving past traditional notions.

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Tags: digital marketing, ROI, talent gap, data analysis, chief digital officer, advertising technology, MRM, marketing resource management, local marketing automation

February 2013 Monthly Marketing News Snapshot

Feb 28, 2013

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things
marketing. Here is what was new in February...

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Tags: digital marketing, marketing news, facebook, Twitter, vine, china, online advertising, android, google adwords, iOS, social media

The Chief Digital Officer: Marketing Leadership for a New Age?

Feb 21, 2013

Part of any marketer’s role (and any executive’s role, really) is to identify emerging industry trends and separate those with real staying power from the mere flavors of the week. This is particularly difficult when it comes to tracking emerging digital resources. For example, while experience would suggest Twitter is the second-most utilized social networking tool, a new report states that Google+ has actually overtaken Twitter in percent of market-share and active users.

While social media is just one example, the point is that while these individual trends can be tough to predict, one thing is clear: digital marketing mediums are not just here to stay; they are ever-expanding. And their growing prevalence means new challenges that stretch well beyond the confines of the marketing department.

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Tags: digital marketing, CDO, IT, MRM, marketing technology, marketing resource management

The Chief Digital Officer: Marketing Leadership for a New Age?

Feb 21, 2013

Part of any marketer’s role (and any executive’s role, really) is to identify emerging industry trends and separate those with real staying power from the mere flavors of the week. This is particularly difficult when it comes to tracking emerging digital resources. For example, while experience would suggest Twitter is the second-most utilized social networking tool, a new report states that Google+ has actually overtaken Twitter in percent of market-share and active users.

While social media is just one example, the point is that while these individual trends can be tough to predict, one thing is clear: digital marketing mediums are not just here to stay; they are ever-expanding. And their growing prevalence means new challenges that stretch well beyond the confines of the marketing department.

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Tags: digital marketing, CDO, MRM, marketing technology, marketing resource management

How to Drive Digital Value through Data-Driven Marketing

Jan 22, 2013

In parts one and two of this three-part series, we discussed key digital marketing trends that need to be on your marketing radar for 2013. If you’ve decided it’s time for a digital marketing makeover, implementing your marketing technology solution is just the first step. With increasing scrutiny of marketing ROI by Senior Leadership, once your digital programs are rolling, you’ll need to be prepared to refocus your marketing efforts around driving digital value. Here’s how.

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Tags: digital marketing, marketing ROI, MRM, marketing technology, marketing resource management

Fresh Insights to Guide Your Digital Marketing Makeover

Jan 17, 2013

In part one of this three-part series on digital marketing, we reviewed four key trends reported in the CMO Council’s
The State of Marketing 2012 Report: Given that the digital marketing makeover is a ‘key transformational mandate’ for marketers in 2013, below we offer a roadmap and ideas for undertaking your own digital marketing makeover this year.

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Tags: digital marketing, Marketing Integration, marketing campaign, MRM, marketing technology, marketing resource management

What ‘The Year of the Marketer’ Means to You

Jan 15, 2013

In its recent State of Marketing 2012 Report (n=550 senior marketing executives), the CMO Council has declared 2013 “the year of the marketer.”

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Tags: digital marketing, mobile marketing, marketing technology

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