Competition, regulatory requirements, an intangible product, and a distributed field organization of agency partners – these are among the top challenges insurance brand marketers face.
Technology can help tackle some of these challenges, however insurers have historically resisted innovation. A report by McKinsey on digital disruption in insurance stated bluntly, “Insurance has been relatively slow to feel the digital effect… But the industry is not impregnable. Companies that fail to adapt will weaken under the pressure exerted by those that use digital technology to slash costs and get better returns on their investments.”
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Tags:
marketing campaign,
MRM,
Insurance Marketing,
marketing resource management,
marketing systems,
local marketing automation,
marketing portal
We know from our work with distributed organizations in industries like banking and financial services, franchising and insurance, that corporate marketers often look for ways to make marketing easier for their frontline operations. Automated marketing campaigns and services – like managed social media, set-it-and-forget-it direct mail campaigns, and lead transfer programs – are great examples. These services make it easier for frontlines to execute locally customized, recurring marketing campaigns. But managing and administering these services can be a drain on corporate marketing resources.
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Tags:
digital marketing,
marketing campaign,
direct mail marketing,
MRM,
Continuity Campaigns,
social media,
marketing technology,
Insurance Marketing,
marketing resource management,
local marketing,
marketing operations,
local marketing automation,
financial services marketing,
franchise marketing
As we’ve written about previously, multi-brand franchising is on the rise. Experts estimate more than half of all franchise units in the U.S. are owned by either multi-unit or multi-brand franchisees. Franchisors are strategically developing new complementary brands and acquiring brands in adjacent industries to build brand family platform companies that diversify and synergize their franchise businesses.
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Tags:
MRM,
marketing technology,
marketing resource management,
marketing operations,
franchise,
marketing technology buyers' resources,
Restaurant marketing,
multi-brand marketing,
cross-selling,
co-branding,
LTO marketing
What do your end users really think about your organization’s approach to marketing resource management? Even without explicit feedback, you can gauge their level of satisfaction by whether or not they use the marketing materials you create for them, or by how many questions or special requests you receive about your marketing resources.
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Tags:
manufacturing marketing,
employee engagement,
MRM,
marketing technology,
Insurance Marketing,
marketing resource management,
marketing operations,
risk management,
financial services marketing,
marketing staff,
marketing technology buyers' resources,
franchise marketing,
multi-brand marketing
Multi-brand franchising is on the rise. Experts estimate more than half of all franchise units in the U.S. are owned by either multi-unit or multi-brand franchisees. Franchisors are strategically developing new complementary brands and acquiring brands in adjacent industries to build brand families that diversify and synergize their franchise businesses.
Read More >
Tags:
MRM,
marketing resource management,
franchise marketing,
marketing portal,
Restaurant marketing,
home services marketing,
multi-brand marketing,
cross-selling,
co-branding
