Delivering Results: Why Marketers Are Coming Back to Direct Mail

Jul 20, 2017

A client recently asked me, “Why should I consider including direct mail in my marketing mix? And if I were to use direct mail, how would I track it in a meaningful way?”

You may have asked yourself these very same questions. With the shift to less expensive, metric-rich digital channels, many marketers abandoned mail as a way to reach customers and track engagement.

But marketers are always looking for the most effective ways to break through to media overloaded consumers, which is leading a growing number to revisit direct mail, particularly as part of a multichannel marketing strategy.

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Tags: direct mail, multichannel marketing, email marketing, direct mail marketing, marketing resource management, local marketing, multi-channel marketing

Four questions to consider when creating a multi-channel marketing campaign

Oct 01, 2015

In today’s marketing landscape, reaching consumers where they are is more critical than ever. They want information easily accessible across an increasingly diverse set of channels.
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Tags: multichannel marketing, local marketing, Vya

Creative Multichannel Campaign Ideas for September

Aug 01, 2013

Fall is just around the corner, so prepare to ramp up your sales and marketing efforts with these September multichannel campaign ideas:

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Tags: Blog, marketing ideas, direct mail, QR code, summer, ecommerce, creative marketing, multichannel marketing, financial services, insurance, marketing campaign, email marketing, literacy, September, books, football

July 2013 Monthly Marketing News Snapshot

Jul 13, 2013

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the July Marketing News Snapshot.

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Tags: Blog, digital marketing, marketing news, LinkedIn, July, multichannel marketing, social media, real-time marketing, local marketing automation

Creative Multichannel Campaign Ideas for August

Jul 02, 2013

As summer winds down, give some consideration to these multi-channel campaign ideas playing off of some lesser-known August holidays.

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Tags: Blog, marketing ideas, direct mail, QR code, summer, ecommerce, health care, creative marketing, multichannel marketing, financial services, insurance, marketing campaign, email marketing, social media, August, referrals, Medicare

Creative Multichannel Campaign Ideas for July

Jun 04, 2013

Just because July brings with it the dog days of summer doesn’t mean you should have to sweat your sales, too. Here are three ideas to help you get through the hot sales heat.

Theme: Summer Blockbuster Movie Season

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Tags: Blog, marketing ideas, direct mail, QR code, summer, July, ecommerce, health care, creative marketing, multichannel marketing, financial services, insurance, marketing campaign, email marketing, social media

Creative Multichannel Campaign Ideas for June

May 02, 2013

June brings with it plenty of hot weather…along with plenty of summer marketing opportunities. Check out these multi-channel campaigns to boost your bottom line.

Theme: National Doughnut Day (June 7)

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Tags: Blog, marketing ideas, direct mail, QR code, summer, ecommerce, health care, creative marketing, multichannel marketing, June, financial services, insurance, marketing campaign, email marketing, social media

Creative Multichannel Campaign Ideas for May

Apr 03, 2013

As the weather continues to warm and spring swings into full gear, here are some ideas to help fill out your May marketing calendar.

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Tags: Blog, marketing ideas, direct mail, QR code, creative marketing, multichannel marketing, May, financial services, insurance, marketing campaign, email marketing, social media

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